Tag: social media marketing

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Promoting Mental Health and Wellness through Social Media Campaigns

Promoting Mental Health and Wellness through Social Media Campaigns

2023-12-15 16:47:56 | Lauren Karwoski | marketing strategy,marketing tips,mental health,small business marketing,social media marketing

The bad news: demand for mental health care across the country has skyrocketed in recent years – including support for anxiety, depression, trauma and stress-related disorders. An increase in demand primarily attributed to the enduring impacts of the COVID-19 pandemic.

New research from the American Psychology Association shows that psychologists cannot meet the growing demands for mental health care, with 56% of those surveyed stating they have no openings for new patients and wait lists reaching three months and more.

The mental health of individuals, our community and our country should not rely solely on psychologists

The good news: Healthcare brands have a unique opportunity to leverage social media to advocate for mental well-being and share valuable and critical resources. These brands can play a crucial role in shaping the narrative around mental health.

By actively promoting mental health information, your brand can contribute significantly to bridging the widening gap in accessible mental health care while fostering a supportive and informed online community.

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The Psychology of Color in Wellness Branding and Design

The Psychology of Color in Wellness Branding and Design

2023-11-01 02:07:43 | Lauren Karwoski | brand experience,creative ideas,marketing strategy,marketing tips,small business marketing,social media marketing

In the kaleidoscope of health and wellness, where every shade promises vitality and vigor, your brand can stand as a beacon of health, hope and well-being.

Your brand is not just a name, a logo, or a product; it’s a promise, an invitation, and a path to a healthier, happier life.

But, the art of wellness branding is more than just words and colors —it’s about tapping into human emotions and our hardwired reasons for motivation and making change.

In this blog, we’ll break down the power of color, and share with you the fascinating psychological responses to colors, and how using the right (or wrong) colors can impact your wellness brand.

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Crush Your Digital Marketing Goals by Refining Your Soft Skills

Crush Your Digital Marketing Goals by Refining Your Soft Skills

2023-07-21 03:28:33 | Lauren Karwoski | business tips,digital marketing tips,digitial marketing tips,small business marketing,social media marketing

In the digital world, effective communication has become more crucial than ever. Read on to learn how marketers can leverage soft skills to build meaningful connections using a variety of content types.

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5 Facebook Mistakes to Avoid

5 Facebook Mistakes to Avoid

2015-12-23 12:00:26 | radiantmarketing | social media marketing

With over 30 million small businesses on Facebook, it is hard to deny that Facebook is a fantastic way to connect and engage with clients and customers. But it’s only a great tool if you are using it correctly. Poor management of your business’s Facebook page could really hurt your business.

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3 Effective Ways to Grow Your Healthcare Practice with Facebook

3 Effective Ways to Grow Your Healthcare Practice with Facebook

2016-06-14 18:35:45 | Karen Cummings | Business,healthcare marketing,social media marketing

Karen Cummings, founder of Radiant Marketing, provides strategic marketing solutions for small businesses.  She is passionate about creatively designing and implementing marketing strategies that build awareness and drive prospects, leads and customers for small businesses.  

As healthcare providers, just the mere thought of creating and maintaining a Facebook presence seems daunting.  But don’t rule out Facebook forever.  A well-optimized Facebook page and a consistent presence can be extremely powerful in generating patients for your practice.

It doesn’t have to be as hard as you may think.  Karen shares her expert tips on how to create and grow an effective Facebook page–easily!  

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Facebook Cover Dos and Don’ts

Facebook Cover Dos and Don’ts

2016-07-28 10:00:00 | Jessica Van Liew | social media marketing,website

Where would you say the first place people look when they arrive at your Facebook Page?  Your Facebook cover photo.  Your Facebook cover photo is public and can be viewed by anyone—whether they like your page or not.  It’s important to never miss the chance to engage your audience visually.  Learning how to create and optimize your cover photo is extremely important. 

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Business Copyright Rules for Social Media Marketing

Business Copyright Rules for Social Media Marketing

2016-10-06 10:00:00 | Jessica Van Liew | Business,social media marketing

If you’re using Twitter, Facebook, Instagram and other social media marketing tools to promote your small business, you may already be well aware of some rules.  But did you know that there are business copyright rules that you must follow to stay out of expensive legal trouble? (more…)