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Meet our
fantastic team

Our Commitments

We’re committed to supporting your business as if it was our own, to implementing quick-fix wins and cultivating sustainable, long-term growth. Our team is here to bring possibilities to life for innovative entrepreneurs & health brands, and create a world where brands with the greatest positive impact are the brands that WIN. We live and work authentically, passionately, efficiently and with kindness at our core to deliver high-quality services while prioritizing the well-being of our team and community.

KAREN CUMMINGS

Founder + CEO

Karen created Radiant in October 2015, inspired by her mission to bring possibilities to life for entrepreneurs. Currently working from Queen Creek, Karen graduated from Arizona State University with a degree in Marketing. She brings experience in digital marketing, lead generation, content creation, relationship marketing and more for health brands across the country. She is passionate about balancing beautiful creativity with research and data-backed strategies to help clients grow their businesses.

In Karen’s free time, she loves to adventure with her husband and two little ones in their travel trailer, creating memories that will last a lifetime.

A fun fact about Karen is that, while terrified of heights, she’s gone skydiving three times!

ASHLEY MCCURLEY

Managing Director

Ashley joined Radiant as the Digital Marketing Manager in December 2021. Currently working from Huntsville, Alabama, Ashley graduated from the University of Alabama at Birmingham with a Bachelor’s degree in Communications and Broadcast Journalism. She brings over eight years of experience in media relations, digital marketing and advertising, fully-integrated marketing campaign development, execution, and strategic communications. Ashley is a natural storyteller and is passionate about creatively portraying her client’s story in ways that excite and inform their target audience and drive tangible results.  

In Ashley’s free time, she loves traveling, rock climbing, hiking, and spending time with four dogs, her husband and her two-year-old son who is insanely talented at golf. 

A fun fact about Ashley is that she’s a retired mixed martial arts fighter.

NATALIE DIXON

Project Coordinator

Natalie is the Administrative & Marketing Assistant with Radiant Marketing. She is also a work-at-home mom to a beautiful curly-haired little girl. With over 12 years of administrative experience, Natalie is passionate about helping others complete projects and solve problems effectively while staying organized. In addition to all of that, she runs a successful vintage electronic e-commerce business with her best friend and husband, Devry. In her free time, Natalie enjoys going thrifting and planning for the next outdoor adventure with her family.

LAUREN KARWOSKI

Content Strategist

Lauren joined Radiant as the Content Strategist in April 2022. Currently working from Tampa, FL, Lauren graduated from Ball State University with a Master’s degree in Journalism, and a Bachelor’s degree in Communication and Media Studies from The University of Tampa. She brings experience writing social copy and strategizing to reach peak engagement, after working as a Digital Intern for Bay News 9 and a Content Writer for Scannell Productions. Lauren is passionate about all types of writing and enjoys marketing through storytelling.

In Lauren’s free time she loves to travel. She is also an animal lover, fostering cats for a local rescue organization in Tampa.

A fun fact about Lauren is that she has visited over 35 different countries to date!

TESS GOODWIN

Marketing Assistant

Tess is our Marketing Assistant. and joined in the team in April 2023! With a passion for effective campaign development, management, and optimization, Tess plays a crucial role in driving the success of marketing initiatives. She provides invaluable support to the team by coordinating projects, managing our client’s social media, collecting and analyzing data for client updates and reports, and drafting compelling email newsletters that drive engagement and conversion.

Tess earned her degree in Public Relations and English from The University of Alabama in 2021, where she graduated from the nation’s top-ranked PR program. Outside of the digital world, she loves cheering on the Crimson Tide, reading novels, and attending as many concerts as she can. A fun fact about Tess is that she got married in Hawaii!

isaiah debenedetto headshot

ISAIAH DEBENEDETTO

Website Developer

Isaiah was born and raised in Phoenix, Arizona. He first started web development early in highschool when he wanted to build a portfolio and show off to his friends. He attended Grand Canyon University and got his Bachelors of Science degree in Software Development.

Isaiah is married and has two dogs, Appa (Siberian Husky) and Sokka (Border Collie/Australian Shepherd). Some of his favorite things to do when he is not making websites is spending time with his wife, going on adventures with his dogs, or developing games for fun.

CHRISTINE JOHNSON

Design & User Experience

Christine takes on every design problem with a human-centered approach. Through design thinking, she puts the human at the center of the design. She’s highly analytical, weighing both the business and user perspective of any service or interaction problem presented. She brings an innovative, creative and justified thinking and style to all of her projects. She collaborates with cross discipline teams to conduct design research including secondary, competitive, market trends, interviews and field research to then analyze and produce insights from observations and data.

JOEL COOK

Graphic Designer

Joel is an Arizona native and first started designing back in high school when he would make custom MySpace pages for friends and classmates. He now has a Bachelors of Science degree in Visual Communication Design from Arizona State University, and currently works full time as a Graphic designer with a focus on web design. When he’s not behind a computer screen you can find him spending time with his beautiful wife and three amazing kids.

let’s work together!

What our clients say

"The Radiant team works hard to be innovative, creative and organized. Most importantly, they really understand our brand and stay consistent in the marketing of it - and that's powerful."

–  Susan Wilder, MD | LifeScape

"I made the right decision hiring Radiant. Based on what I saw in Radiant's CEO - her domain knowledge, expertise and passion - I knew that she would only look for the same type of people on her team. I was sure it was going to be a good partnership."

–  Jack Liu, Founder & Managing Partner | ProCARE Portal

"Going from [our previous agency] to Radiant has been life changing. We're now getting deliverables we like AND getting them on time. Feeling like you have someone that actually cares about your business - and is a trusted resource - is so valuable."

–  Amanda Long, Co-President | Hot Air Expeditions

"Radiant's value really comes from the boutique style of service they offer. It's a hands-on approach that you really don't get with larger marketing agencies."

–  Noelle Cesario, Medical Aesthetics Specialist | LifeScape

"Karen and her entire crew are amazing! My company is a small but fast growing startup which requires constant pivoting and lots of trial and error to break into the market place. Karen's team has been relentless-- bringing to us creative strategies and ideas to keep our look fresh and modern. Thank you Radiant Marketing for being a valuable team member to HybridChart and to making us look soooooo good. ♥️ you people!"

–  Stacey Schaefer, HybridChart | Hospital Rounding & Charge Capture Solution

"My experience with the Radiant team has been nothing short of spectacular! The [website] work was clearly defined from the moment we began, and I felt at ease in turning the job over to the team. Everyone was prompt and responsive to my questions, and I couldn’t have asked for a better website design. Because the team did such a fantastic job on my website, I asked them to move forward with helping in ad design for print and social media. Immediately I noticed an increase in client calls that converted to customers. I cannot thank them enough for their excellent work and the increased sales it has given my business!"

–  Janie Dalrymple | Your Patient's Advocate

Let’s join forces.

Building the foundation for sustainable growth and a successful health & wellness brand takes time. Don’t wait any longer to take the first steps. Get started today and create & execute on a marketing strategy that drives real results for your business.

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