We love instigating growth

Why We Exist

Radiant Marketing was founded on the desire to inspire and assist purpose-driven startups and small businesses in embracing their brand, audience and marketing automation to create a marketing strategy & system that is effective, and a business that is profitable.

Our Vision

To be the country’s leading marketing agency completely dedicated to creating affordable and effective marketing tools, resources and guidance essential to startup and small business success and happiness.

We hand-craft Creative Marketing Solutions with Solid Strategies & Powerful Technologies.

Proven Processes

Our strategic processes and HubSpot certified training have routinely uncovered hidden profits and untapped opportunities, and set a solid foundation for growth for businesses.

Stellar Communication

Our stellar communication allows for realistic goal setting, regular status updates and detailed reporting on the performance of your campaigns. You’ll always know what is being accomplished, next best steps and the return on your investment.

Profitable Relationships

Our methods for building lasting and profitable relationships through strategic inbound & automated marketing plans drive new customers and increase revenues for your business.

Informed Decisions

We stay informed, so you are always in the know. We stay up-to-date on the latest technology and software updates (did we mention we’re HubSpot certified?), marketing trends, and industry-specific strategies to save you time and eliminate money spent on outdated or ineffective tactics.

Partners in Success

We invest our expertise, time and resources into your business’ growth and provide you with the peace of mind of knowing you aren’t just trying marketing, you’re doing it right.

Together We'll Rock

We’re fun, creative, friendly and downright awesome. We know that together, we’re going to make a great team in instigating sustainable growth for your business!

Our Fantastic Team

Thanks to this amazing team, we are able to instigate significant and sustainable growth for businesses across the country.

Karen Cummings


After eight years in client and agency positions, Karen founded Radiant Marketing, LLC in 2015. Since 2007 she has provided strategic marketing solutions for small businesses, with a focus on the healthcare and wellness industry. She is HubSpot certified and passionate about creatively designing and implementing marketing strategies that build awareness and drive prospects, leads and customers for small businesses. She has a strong interest in marketing strategy, inbound marketing and social media, both providing strategy and tactical implementation for businesses. She is motivated by the possibilities now available to small businesses through technology, and the opportunity to help entrepreneurs reach their goals.

Jessica Van Liew

Content Strategist

Jessica wears multiple hats and is our resident Public Relations Coordinator and Content Strategist. She loves to delve into the minds and hearts of our clients to craft creative content that powers your brand and business. From blogging to press releases, Jessica’s a wicked wordsmith that drives visitors to your site through a blend of online content and print copy. She’s ready to start telling your story! Jessica works alongside our creative team to apply her experience, good taste and drive to make great content better, bolder, smarter and more successful. If she’s not wrapped up in the world of words, you can probably find her catching a concert, playing with her dogs, or traveling. Aside from creating killer content, this Arizona native is a firm believer in the power of music, all things travel, art and animals.

Christina Elfring

Social Media Strategist

Christina recently returned home to Arizona after living abroad in Northern Ireland and Germany for the last decade. She has a passion for the way of the social media universe and enjoys driving results through content creation. Christina is committed to helping businesses succeed through developing and implementing client social media and content marketing strategies; ensuring the voice of the brand across all channels remains consistent and true to their values and unique culture.

Melissa Hultstrand

Digital Marketing Specialist

Melissa is the newest member of Team RADiant. She joined our team with a traditional print and media marketing background in late 2016, but has since reignited her passion for digital marketing. Melissa is HubSpot, Google Analytics, and Google AdWords certified (whew, that’s a mouthful!), and she uses those certifications to help us develop incredible campaigns for both Radiant Marketing and our clients. She’s passionate about small businesses and entrepreneurs, even minoring in Entrepreneurship & Small Business Management in college. She focuses her energy on building brand awareness for our clients and generating leads to help grow their businesses.

Brian Nelson

Digital Marketing Strategist

Brian comes to us with a diverse marketing background. Having worked previously in environments where he was relied on for both direct and content marketing strategies. A self-proclaimed geek, Brian loves everything WordPress, Hubspot, and Photoshop. However, his creative and strategic planning skill sets are just as strong. His ultimate goal is to become a full-stack marketer, fully understanding and utilizing every tool in his marketing tool-belt, from SEO to UX and design. While away from Radiant, Brian fills his time hiking with his Great Dane “Sandor”, playing one of his Fender guitars, or enjoying a game of volleyball.

Khylie Gardner

Marketing Assistant & Content Contributor

Khylie joined Radiant Marketing after finishing a graduate degree in Marketing from Edinburgh Napier University focused on implementing brand strategy in digital spaces, especially across social media platforms. An Arizona native with an amazing marketing background, she’s passionate about creative marketing, and is excited by the opportunities and challenges that exist in an ever-changing digital environment. Khylie is a main contributor to Radiant’s blog writing about everything from small business marketing tips and strategies to best practices for success, and you can read her content here!

Emma Johnson

Graphic Designer

Emma has a Bachelors of Science degree in Visual Communication Design from Arizona State University and has been working in the graphic design field for a little more than fours years. She enjoys a variety of different crafts, everything from design to illustration and painting, and really loves anything she can make with her hands. When she’s not busy creating, you’ll find Emma spending time with family, seeing movies and taking care of her favorite new addition to her life, her baby girl Mabel Sue.