Who We Are

A passionate, creative, Growth-Focused Team

Embracing joy as a catalyst for impactful work

Our Values

All about that positive impact on your bottom line, communities and team

Our Values

authentic
Kind
Curious
Impact-focused
Human-centric

We are authentic, kind and curious in our approach to life – and our work.

Through transformative marketing strategies (and a kick ass culture), we spark meaningful, genuine connections that prioritize well-being and individual needs, igniting positive, sustainable change.

How we bring our values to life:

A Healthcare Branding Agency Doing Things Differently

Planning The Ultimate Team Trip: A Radiant Marketing Guide

A team that radiates

Meet the team behind the scene

Karen Cummings

Founder + CEO

Karen created Radiant in October 2015, inspired by her mission to bring possibilities to life for entrepreneurs. Currently working from Queen Creek, Karen graduated from Arizona State University with a degree in Marketing. She brings experience in digital marketing, lead generation, content creation, relationship marketing and more for health brands across the country. She is passionate about balancing beautiful creativity with research and data-backed strategies to help clients grow their businesses.

In Karen’s free time, she loves to adventure with her husband and two little ones in their travel trailer, creating memories that will last a lifetime.

A fun fact about Karen is that, while terrified of heights, she’s gone skydiving three times!

Tess Goodwin

Karen Cummings
Founder + CEO

Tess Goodwin

Client + Team Success Lead

Tess is our Client + Team Success Lead. and joined in the team in April 2023! With a passion for effective campaign development, management, and optimization, Tess plays a crucial role in driving the success of marketing initiatives. She provides invaluable support to the team by coordinating projects, managing our client’s social media, collecting and analyzing data for client updates and reports, and drafting compelling email newsletters that drive engagement and conversion.

Tess earned her degree in Public Relations and English from The University of Alabama in 2021, where she graduated from the nation’s top-ranked PR program. Outside of the digital world, she loves cheering on the Crimson Tide, reading novels, and attending as many concerts as she can. A fun fact about Tess is that she got married in Hawaii!

Natalie Dixon

Tess Goodwin
Client + Team Success Lead

Natalie Dixon

Project Coordinator

As the Project Coordinator at Radiant Marketing, Natalie became a dedicated team member in 2020. She loves working with a marketing agency because it allows her to blend her creativity with her organizational skills, ensuring smooth execution of marketing campaigns.

With over 15 years of administrative experience, Natalie excels in organization and problem-solving. Her extensive background has honed her ability to manage multiple projects and tasks efficiently, provide clear communication with team members and clients, and navigate the dynamic landscape of the marketing world!

As a work-at-home mom, Natalie balances personal and professional demands. She cherishes family time outdoors and has a variety of hobbies, but her greatest passion is thrifting for vintage items and embarking on creative projects with her husband, Devry.

Lauren Karwoski

Natalie Dixon
Project Coordinator

Lauren Karwoski

Content Strategist

Lauren joined Radiant as the Content Strategist in April 2022. Currently working from Tampa, FL, Lauren graduated from Ball State University with a Master’s degree in Journalism, and a Bachelor’s degree in Communication and Media Studies from The University of Tampa. She brings experience writing social copy and strategizing to reach peak engagement, after working as a Digital Intern for Bay News 9 and a Content Writer for Scannell Productions. Lauren is passionate about all types of writing and enjoys marketing through storytelling.

In Lauren’s free time she loves to travel. She is also an animal lover, fostering cats for a local rescue organization in Tampa.

A fun fact about Lauren is that she has visited over 35 different countries to date!

Brierly Wren

Lauren Karwoski
Content Strategist

Brierly Wren

Marketing Assistant

Brierly joined Radiant as a Summer Intern in May of 2024. Currently a 4th year student at Arizona State University, Brierly is majoring in Digital Audiences through the Walter Cronkite School of Journalism and is expected to graduate in May of 2025. She brings experience in digital content creation, alongside a passion for photography and design.

In her free time, Brierly loves a good DIY project, thrifting, and anything to do with animals!

Isaiah DeBenedetto

Brierly Wren
Marketing Assistant

Isaiah DeBenedetto

Senior Web Developer

Isaiah was born and raised in Phoenix, Arizona. He first started web development early in highschool when he wanted to build a portfolio and show off to his friends. He attended Grand Canyon University and got his Bachelors of Science degree in Software Development.

Isaiah is married and has two dogs, Appa (Siberian Husky) and Sokka (Border Collie/Australian Shepherd). Some of his favorite things to do when he is not making websites is spending time with his wife, going on adventures with his dogs, or developing games for fun.

Christine Johnson

Isaiah DeBenedetto
Senior Web Developer

Christine Johnson

Design & User Experience

Christine takes on every design problem with a human-centered approach. Through design thinking, she puts the human at the center of the design. She’s highly analytical, weighing both the business and user perspective of any service or interaction problem presented. She brings an innovative, creative and justified thinking and style to all of her projects. She collaborates with cross discipline teams to conduct design research including secondary, competitive, market trends, interviews and field research to then analyze and produce insights from observations and data.

Joel Cook

Christine Johnson
Design & User Experience

Joel Cook

Graphic Designer

Joel Cook is a graphic designer with over 10 years of experience, based in Gilbert, Arizona, where he lives with his wife and five kids. He earned his degree in Visual Communication Design from Arizona State University and loves tackling creative challenges head-on. Joel is passionate about crafting impactful, standout designs that bring ideas to life, always blending creativity with strategic thinking in every project.

Karen Cummings