Healthcare Branding, Lead Generation & Sales Enablement
Just a few years ago, marketing departments were telling people what they “had to have”. But those days are gone. In today’s world, consumers know what they want, and more importantly, they know how to find it. They use the Internet to educate themselves about various products and services so they can make informed buying decisions.
Ok, wait. Before you breathe that giant sigh of relief or jump for joy, you might want to read through to the end of this post. While we’ve got some reasons you don’t need to create your business’ marketing plan…you might not be too fond of the aftermath of that decision.
Every business needs a good marketing strategy. But if you’re a small business, or just getting started, it can be difficult to know what kind of marketing will be the most effective for you. There’s no such thing as a ‘one-size-fits-all’ marketing plan, but there is one thing that we swear by at Radiant Marketing, and that’s a good inbound marketing strategy. (more…)
If you’re new to the world of digital marketing strategy, you’ve probably read countless articles telling you that the key to attracting traffic to your website is a solid inbound marketing foundation. You’ve probably heard the term “inbound links” being thrown around in more than a few conversations. And the experts are right: inbound links are a crucial part of your overall digital marketing strategy, and essential for establishing your business as an expert in your industry. (more…)
If 2016 was the year of content (it was), then 2017 is shaping up to be the year of inbound marketing. Inbound marketing is a strategy that helps marketers to attract consumers through content and interactions that are relevant and helpful to them, as opposed to being interruptive to their daily lives. (more…)
If you’re exploring inbound marketing as a strategy to grow your small business, then you’re moving in the right direction. However, without understanding which inbound marketing metrics you should monitor, you are missing a critical step. In order to build confidence in your inbound marketing system and make future decisions easier and more effective you need to identify and monitor some key metrics.
Inbound marketing is all about using a digital platform to bring your prospective customers to you, instead of duking it out for their attention with more traditional techniques. It relies on creating awesome content for your audience and attracting qualified leads who will keep coming back. Whether you’re new to the inbound scene or an established pro yourself, here’s our list of five inbound marketing experts whose Twitter accounts are bursting with helpful advice that is sure to inspire you. (more…)
Back in the era of Mad Men, marketing relied on a philosophy of interruption in which marketers aimed to outspend their competition to gain the attention of their audience. Traditional marketing required businesses to pay fees for ad space and airtime in an effort to capture market share. Sounds like a lot of work, and a lot of money, doesn’t it? (more…)
It’s hard to believe that just a week ago we were getting off of our final plane from Boston at almost 11PM at night, back into the dry, dusty heat of our home state. Buzzing with leftover INBOUND Conference energy, our heads full of tips, statistics, and inspirational speeches, we were ready to take on the world, but desperately needing to tumble into our own beds. (more…)
We’re very excited to announce that Radiant Marketing is now a Gold Tiered Partner with HubSpot.
