Inbound Marketing Strategy for Small Businesses
In today’s connected and virtual world, in order for a company to break into their industry, a newspaper add, grand opening sign are not enough, or instagram account are not enough.
In today’s connected and virtual world, in order for a company to break into their industry, a newspaper add, grand opening sign are not enough, or instagram account are not enough.
Nothing is more frustrating than spendings hours curating the perfect Instagram post and caption, just for it to get minimal likes and engagement. If you feel like your Instagram engagement has significantly dropped lately, you’re not alone.
We all love to laugh – but when it comes to content marketing, humor can be a tough beast to tackle.
When it’s done well, humor can be an excellent addition to your content marketing strategy. It can help you achieve more visibility, garner shares and likes galore, and (more…)
Marketing is a fast-paced world. It’s constantly evolving – and it can be incredibly challenging to keep up. Oftentimes, it seems like whenever we adapt new strategies to meet our customers’ needs and desires, they change. Go figure, right?
I think that’s what makes content marketing so intimidating for so many small business owners, who are often overextended and working with limited funds. The truth is that (more…)
A good content marketing strategy is one of the most cost effective and efficient ways to create brand awareness, nurture relationships with your target audiences, and attract new leads to your business. When it’s done well, content marketing strategy can help to boost the traffic to your business’s website, increase your following on social media, and create brand-loyal customers who stick with your business for years to come.
Unfortunately, the majority of businesses drop the ball when it comes to creating a killer content marketing strategy – which is where we come in. There are only three things you need to know to change up your content marketing game today. (more…)
If you’re using inbound marketing and content to grow your business, it is important that you also understand Lifecycle Stages.