The 3 Crucial Elements of a Crazy Good Content Marketing Strategy
A good content marketing strategy is one of the most cost effective and efficient ways to create brand awareness, nurture relationships with your target audiences, and attract new leads to your business. When it’s done well, content marketing strategy can help to boost the traffic to your business’s website, increase your following on social media, and create brand-loyal customers who stick with your business for years to come.
Unfortunately, the majority of businesses drop the ball when it comes to creating a killer content marketing strategy – which is where we come in. There are only three things you need to know to change up your content marketing game today.
3 Foolproof Elements of a Killer Content Marketing Strategy
Defined Buyer Personas
The most important element of a content marketing strategy is to define who it is for. This is why defining your buyer personas is the first step in creating a content strategy that helps your business to achieve its goals. When creating your buyer personas, consider the demographics and lifestyles of your ideal customers. Think about where the person is located, what their needs are, and how they are likely to interact with the products and services that you offer. It’s also critical to understand your buyers interests, their deeply-held values, and the challenges that they face on a day-to-day basis. Doing this will help you to create content that speaks to your customers, form meaningful relationships with your base and to convert leads into buyers with ease.
Hear from Radiant Founder and #girlboss extraordinaire, Karen Cummings, about her top three reasons that buyer personas are essential for your content marketing strategy.
Consistent Content Production
Content isn’t just a means to an end – it’s the lifeblood of your brand. It supplies your audience with key information about your business: your identity, vision, and mission should be communicated in every piece of content that you put out into the world. Producing high quality content on a consistent basis is key to a successful content marketing strategy. To get started, check out Kissmetric’s recipe for creating great content.
Analytics and Iteration
A marketer’s work is never done. Today, brands should be thought of as a living, breathing narrative. When it comes to your content marketing strategy, “test and learn” is the best possible operating philosophy. To succeed in the ever-changing digital world, you’ll need tons of patience and plenty of perseverance. Place small bets, iterate your content, gather data, listen to the feedback that your audience provides and measure your progress incrementally.
For more tips and tricks to help you with your budding content marketing strategy, check out these three killer content