Inbound Marketing Strategy for Small Businesses

In today’s connected and virtual world, in order for a company to break into their industry, a newspaper add, grand opening sign are not enough, or instagram account are not enough.

Not enough?! 

Let’s backtrack a bit to the start of the pandemic. Business both small and large had a mix of brick and mortar footprints, in addition to digital. While it was known that your digital footprint was important, many businesses could successfully rely on their location, signage and word of mouth.

Now enter the pandemic. Workers were sent home, city centers went quiet, and all of a sudden, business for many stopped.

This now begs the question; ‘How are people going to continue interacting with our business in the new virtual world?’

This is where inbound marketing can accelerate and sustain a business. 

We first start with the basics. Have an inbound marketing strategy – Facebook, Instagram, Twitter, LinkedIn, Yelp, Google, Blog, Website, etc.. Oh, and make sure you are keeping all of these up to date, upload new content, and ensure everything is working properly – all on top of trying to run your business.

AHH!

Sounds like a lot of work. But rather than trying to approach this in a chaotic way, try utilizing a marketing tool that is able to combine the power of your platforms to ensure timely, accurate, and content driven marketing that brings value to your company. And most importantly – lead generation. 

One such tool is HubSpot, an inbound marketing tool connecting your platforms, content, and strategy all in one place; increasing both the quality and efficiency of your marketing strategy, while reducing the number of hours spent on this side of your business.