Inbound Marketing Strategy for Small Businesses
In today’s connected and virtual world, in order for a company to break into their industry, a newspaper add, grand opening sign are not enough, or instagram account are not enough.
Generative AI & Marketing: Redefining Creativity and Productivity
Generative AI & Marketing: Redefining Creativity and Productivity
In the fast-paced world of digital marketing, it’s important to constantly be on the lookout for cutting-edge technologies and strategies that can elevate your services and deliver even more exceptional results to your clients.
We recently attended Google’s Next AI conference in Phoenix and walked away with our minds blown.
Today, we’re sharing some of our insights from the conferences, our take on the benefits of Generative AI, and specific use cases for revolutionizing creativity and productivity.
Radiant Team Attends The 2023 Meta Agency Summit
Radiant Team Attends The 2023 Meta Agency Summit
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. We understand this, which is why we constantly seek opportunities to learn, grow, and bring innovative strategies to our clients.
Recently, two of our team members, Lauren, our Content Strategist, and Tess, our Marketing Assistant, attended the Meta Agency Summit, a global virtual event designed to empower agencies with the latest insights and strategies to elevate performance marketing in the Meta technologies era.
The Google Antitrust Trial: What Is It and What Can Small Businesses Expect
The Google Antitrust Trial: What Is It and What Can Small Businesses Expect
In recent tech and marketing news… the US Department of Justice, state attorneys, and global authorities are looking into the tech giant Google for possible unfair business practices. There is concern that Google’s strong position in search and advertising harms competition and consumers in a monopolizing way.
This has led to an unprecedented antitrust trial that is currently taking place.
We’ve broken down the key issues and potential outcomes of the trial to help you stay informed:
The Role of Brand Image on Customer Loyalty
The Role of Brand Image on Customer Loyalty
Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive ‘tool’ to compete against big businesses with big budgets.
Establishing a solid brand is one of the best ways to get consumers to relate to, connect and engage with your business – and ultimately create enthusiastic, loyal fans.
Radiant Marketing: New Site & Clear Solutions
Radiant Marketing: New Site & Clear Solutions
Have you noticed that we look a little… different? We are so thrilled to unveil our brand new, beautiful, unique-to-us website! While we felt a little website facelift was necessary to best match our brand and team vibe, aesthetics aren’t the only change we’ve made. The most important update goes deeper than just the website redesign – we have expanded Radiant offerings to clearly and effectively address marketing needs for two different audiences with our Done For You and DIY services. Why did we do this and what’s the difference? Here’s what you need to know. (more…)
Radiant is Celebrating National Small Business Week with Live Workshop
Radiant is Celebrating National Small Business Week with Live Workshop
“Small business isn’t for the faint of heart. It’s for the brave, the patient and the persistent. It’s for the overcomer.” – Anonymous
The Do’s and Don’ts Of Creating A Killer Infographic
The Do’s and Don’ts Of Creating A Killer Infographic
in·fo·graph·ic
/ˌinfōˈɡrafik/
noun
An infographic is a visual tool used to communicate data, tell a story or illustrate a principle, as clearly and effectively as possible.
Infographics. Yes, they’re trendy but they are also actually working. People love a good infographic because (more…)
What’s Trending in Digital this Autumn
What’s Trending in Digital this Autumn
As 2016 begins to wind down, the Internet has begun to reflect on the digital business conducted this year and discuss the trends that will carry us through to the New Year. We’ve compiled the trends that we think will impact your small business the most, and explained how best to integrate them into your existing digital strategy.
What’s New with Mobile?
What’s New with Mobile?
Digital marketing tools are frequently making updates to their algorithms and platforms in an effort to improve the overall experience. More often than not, these updates benefit the user and not the businesses that use these tools to market themselves. So where does that leave us?
