Healthcare Branding, Lead Generation & Sales Enablement
There are always new trends in business. In the past few years we’ve seen great importance placed on company culture, digital marketing, customer service and so much more. Business is changing all of the time. But does that mean you need to jump on every trend?
Radiant Marketing Owner and Founder, Karen Cummings, is a wealth of knowledge about all things important to marketing your small business. Karen has an infectious passion in assisting small businesses in successfully developing and executing on powerful and strategic marketing plans and simplifying and streamlining efforts through marketing automation and inbound marketing. Her passion ignites others to help make a positive impact on small business and entrepreneurs .
As an entrepreneur, there are many skills you must possess. From business development to accounting, there are dozens of skills necessary to build a successful company. And if your business leverages technology, learning to code should be added to your list of skills needed for success.
Ok, wait. Before you breathe that giant sigh of relief or jump for joy, you might want to read through to the end of this post. While we’ve got some reasons you don’t need to create your business’ marketing plan…you might not be too fond of the aftermath of that decision.
Since the days of ad agencies and Mad Men, surveys have allowed marketers to gauge the opinions, concerns, and feelings of their customers. As the marketing world continues to become increasingly digital in nature, online surveys have created an easy way for marketers to routinely survey customers. (more…)
Whether you’re trying to get your small business off the ground, or trying to build on your successes by polishing up your marketing efforts, the world of digital marketing can feel overwhelming. The digital landscape is constantly changing, and if you aren’t at the top of your game, your (more…)
If you’ve been anywhere near social media in 2017, you’ve probably noticed a cohort of social media stars promoting a wide variety of products to their millions of Instagram followers. There’s no doubt about it – influencer marketing (recruiting bloggers to help promote your product) is definitely on the up and up. In fact, (more…)
When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It’s a nice feeling to be ‘taken care of’ in this sense. As a consumer, we have so many choices when it comes to where we spend our money, that it’s nice to know the businesses we’re choosing to buy from appreciate that. An attentive, positive customer experience is the best way for a brand to do demonstrate this.
Market research is important for just about every business—small businesses and big brands alike. Whether you’re considering launching a new product or service, rebranding your business, or trying to better understand your audience, market research should be step one.
What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?
According to research, emotion is really what drives purchasing behaviors and decision making in general. If your brand messages are able to reach this subconscious, human element of decision making, your campaigns have a much higher likelihood of converting viewers into contacts and customers. So how do you incorporate the right emotional triggers into your marketing? (more…)
