Tag: small business marketing

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Promoting Mental Health and Wellness through Social Media Campaigns

Promoting Mental Health and Wellness through Social Media Campaigns

2023-12-15 16:47:56 | Lauren Karwoski | marketing strategy,marketing tips,mental health,small business marketing,social media marketing

The bad news: demand for mental health care across the country has skyrocketed in recent years – including support for anxiety, depression, trauma and stress-related disorders. An increase in demand primarily attributed to the enduring impacts of the COVID-19 pandemic.

New research from the American Psychology Association shows that psychologists cannot meet the growing demands for mental health care, with 56% of those surveyed stating they have no openings for new patients and wait lists reaching three months and more.

The mental health of individuals, our community and our country should not rely solely on psychologists

The good news: Healthcare brands have a unique opportunity to leverage social media to advocate for mental well-being and share valuable and critical resources. These brands can play a crucial role in shaping the narrative around mental health.

By actively promoting mental health information, your brand can contribute significantly to bridging the widening gap in accessible mental health care while fostering a supportive and informed online community.

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The Psychology of Color in Wellness Branding and Design

The Psychology of Color in Wellness Branding and Design

2023-11-01 02:07:43 | Lauren Karwoski | brand experience,creative ideas,marketing strategy,marketing tips,small business marketing,social media marketing

In the kaleidoscope of health and wellness, where every shade promises vitality and vigor, your brand can stand as a beacon of health, hope and well-being.

Your brand is not just a name, a logo, or a product; it’s a promise, an invitation, and a path to a healthier, happier life.

But, the art of wellness branding is more than just words and colors —it’s about tapping into human emotions and our hardwired reasons for motivation and making change.

In this blog, we’ll break down the power of color, and share with you the fascinating psychological responses to colors, and how using the right (or wrong) colors can impact your wellness brand.

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Crush Your Digital Marketing Goals by Refining Your Soft Skills

Crush Your Digital Marketing Goals by Refining Your Soft Skills

2023-07-21 03:28:33 | Lauren Karwoski | business tips,digital marketing tips,digitial marketing tips,small business marketing,social media marketing

In the digital world, effective communication has become more crucial than ever. Read on to learn how marketers can leverage soft skills to build meaningful connections using a variety of content types.

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10 Healthy Habits for Working at a Desk

10 Healthy Habits for Working at a Desk

2015-12-22 04:00:02 | radiantmarketing | small business marketing

Do You Sit at a Desk All Day? These 10 Healthy Habits are for you!

Are you sitting down? On average, people spend 9.3 hours a day SITTING. The majority of all that sitting is working at your desk job, but can also include couch time watching TV and time spent driving in your car. So how do you make the most of all this time spent sitting down at your desk and develop healthy habits while at work? Here are 10 healthy habits to start today –

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Don’t Make These 5 Startup Mistakes

Don’t Make These 5 Startup Mistakes

2016-01-07 06:00:21 | radiantmarketing | small business marketing

An amazing idea ensures startup success, right? Wrong. No one loves to hear it, but three out of four startups will fail before they ever get to market. Managing and navigating a startup can be a minefield—especially if you go it alone or are starting off with no business experience. Many entrepreneurs have little prior experience in the business world and without that valuable experience, many startups endure the misfortune of failure. If you have a startup, or are thinking of launching a startup, set yourself up for success by learning from other’s mistakes.

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How to Build a Website

How to Build a Website

2015-12-16 07:17:25 | radiantmarketing | small business marketing,website

Congratulations! You’re on your first step as a small business owner toward pursuing your dreams of starting your own business. We salute you! Now you’re probably facing the common problem that new entrepreneurs face during this time, which is tackling the obstacle of of how to build a website! We can help. Here are 4 steps you can take today to both learn HOW to build a website & how to build a website THAT DRIVES BUSINESS.

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10 Books Every Entrepreneur Should Read [Checklist]

10 Books Every Entrepreneur Should Read [Checklist]

2015-12-12 05:00:22 | radiantmarketing | small business marketing

For most entrepreneurs, from the moment we wake up we’re already reading something. Emails, tweets, news articles—some of us can read thousands of words before 10 a.m.! But in these content-saturated times, are you making time amid your crazy schedule to read content of true value?

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6 Dos and Don’ts of Healthcare Social Media Marketing [Summary]

6 Dos and Don’ts of Healthcare Social Media Marketing [Summary]

2016-01-14 04:00:44 | radiantmarketing | small business marketing

It can be challenging to navigate the social media waters in the healthcare industry. Despite its challenges, businesses in healthcare have the opportunity to stand out among the rest and communicate with patients to impact their bottom line using social media.

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