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Karen Cummings CEO & Founder
Karen created Radiant in 2015, inspired by her mission to bring possibilities to life for entrepreneurs. Currently working from Queen Creek, Karen graduated from Arizona State University with a degree in Marketing. She brings nearly two decades of experience in digital marketing, lead generation, content creation, relationship marketing and more for health brands across the country. She is passionate about balancing beautiful creativity with research and data-backed strategies to help clients grow their businesses.
  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: What is a Shadow-ban?

    January 26, 2026

  • Multi-Channel Marketing for Small Businesses: Why Your Mailbox is the New Inbox

    January 25, 2026

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: Avoid AI Brand Backlash

    January 21, 2026

  • Search-First Social Strategy: How to Treat Social Media Like a Search Engine

    January 20, 2026

  • Why Virality Kills Social Media ROI for Small Businesses

    January 15, 2026

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: Clarity Over Control in Healthcare Marketing

    January 14, 2026

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: When Brand Intention and Audience Expectations Drift Apart

    January 9, 2026

  • The Unseen Cost of Trend-Chasing: Why Sustainable Marketing Growth Beats Short-Term Virality

    January 5, 2026

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: What Intentional Growth Actually Looks Like in 2026

    December 31, 2025

  • Handling the 1-Star Review: How to Respond to Negative Reviews with Grace

    December 22, 2025

  • The Perfectionist Trap: Why Your Unpolished Videos Will Improve Your Video Engagement

    December 22, 2025

  • Unsubscribes Are Not the Enemy: How to Clean Your Email List

    December 22, 2025