The MARKETING RX: Should Your Health & Wellness Brand Host a Brand Trip?
March 5, 2026
Some marketing strategies quietly grow. Others suddenly take over the internet. And right now… brand trips are having a huge moment.
Experiences are becoming the new marketing engine
THE BIG DOSE
Brands like Tarte Cosmetics, Old Navy, and even Kerrygold (yes, the butter) have recently hosted creator trips that generated huge buzz online.
Why do they work so well? Because they create a massive wave of content. Creators share the experience across TikTok, Instagram, and beyond, producing weeks of organic visibility for the brand. At the same time, other creators often start posting about the brand in hopes of being invited next time, which only fuels the conversation.
The result is a massive amount of user generated content, brand exposure, and a library of digital assets that can be used in ads and campaigns for months to come.
For health and wellness brands, this is something worth considering. While large-scale trips can be powerful, smaller brands can capture the same energy through local activations, wellness events, or one day pop-ups with invited creators. The goal isn’t extravagance, it’s creating an experience people want to share.
Rapid Release
QUICK HITS
Here are a few exciting things happening in marketing right now:
- Netflix is partnering with Amazon to use shopping data and its new Conversion API to help advertisers reach the right audiences and better understand what’s driving results.
- The CEO of McDonald’s went viral for a video eating one of the brand’s burgers that many viewers interpreted as him looking visibly grossed out. The moment sparked conversation online about authenticity and leadership in major consumer brands.
- Don’t forget to check out our podcast Market Like a Mother, where we talk about building brands with intention, navigating growth, and what founders should really be thinking about behind the scenes.
Want to learn more? Set up a Discovery Call and I can help!
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