Working With Us
A passionate, creative, Growth-Focused Team
Frequently Asked Questions
Whether you’re just starting to explore digital marketing or evaluating agencies for your next stage of growth, we hope these answers help you feel confident in your next step. If you have a question that isn’t answered here, we’d love to connect.
What exactly are you looking to accomplish?
Start by getting clear on your goals. Are you trying to grow brand awareness, generate leads, or improve your digital presence? Knowing what you need helps you evaluate whether an agency’s capabilities actually match your priorities.
Should they be specialized?
Some agencies focus vertically, others horizontally, and some both! If you’re looking for a specific service (like SEO or social media), you’d want to lean towards an agency that focuses horizontally. If in a particularly nuanced industry, you may want a vertical focus. Radiant Marketing focuses on high-quality lead generation in the health space (both B2B and B2C/D2C subverticals). Knowing whether you need depth in one particular service or industry area will guide your search.
Do you need a strategic partner or an implementor?
An implementor executes tasks. A strategic partner helps you figure out which tasks are worth doing and why. Oftentimes, an implementor-only agency may be less expensive (e.g., a social media agency that posts to your channels) while a strategy-first agency likely requires a larger investment as they partner with you in your long-term growth. At Radiant, we lead with strategy, so every execution decision is intentional and tied to your goals.
Do they have the X factor?
This one matters more than people expect. Beyond credentials and capabilities, ask yourself: Is this a team I actually want to work with? Do they communicate well? Are they kind, responsive, and easy to trust? The X factor is different for everyone. Think about what matters most to you in a working relationship, and don’t ignore it.
What factors affect pricing?
Digital marketing investment varies based on the services involved, the scope of work, and the level of strategy behind it. Here’s what the market looks like so you can benchmark.
Nationally, most businesses spend between $500 and $6,000 per month on digital marketing, with individual services ranging widely. SEO typically runs $500–$7,500/month, PPC advertising $100–$10,000/month, and social media marketing $100–$5,000/month (WebFX).
For established agencies, monthly retainers commonly start around $5,000 for small-to-mid-sized business campaigns and can exceed $50,000 for enterprise-level programs (Clutch).
In the Arizona market, a good starting budget for small to medium-sized businesses looking for a ‘starter’ agency is typically $1,500–$7,000 per month, depending on your goals and services needed. Digital marketing services in Phoenix are generally more affordable than in major cities like New York or San Francisco (Wise Advertisement). Our clients typically expect to invest $75K-$200K annually with us.
At Radiant, our retainers are built around your specific goal, so you’re investing in the services that actually move the needle for your business. We focus on sustainable, long-term growth, which means the work compounds over time rather than resetting every quarter.
The bottom line: price alone isn’t the right metric. The better question is what results your investment is tied to, and whether your agency can clearly answer that.
Does Radiant offer retainers?
Yes. Radiant works primarily through monthly retainers built around your specific goals and services. This allows for consistent, ongoing strategy and execution for sustainable, long-term growth. In less common scenarios, we do also offer hourly retainers and one-time website & branding projects.
What should I expect in return for my investment?
Radiant focuses on sustainable, long-term growth instead of quick wins or short-term spikes. Your investment supports work that compounds over time and drives meaningful business results. Unlike many agencies, we report on key metrics that illustrate the results of our work together and allow for more informed decisions.
What is at the heart of Radiant’s work with clients?
Strategy is always first. Every recommendation we make is grounded in your specific business goals, audience, and growth stage, not trends, templates, or what worked for someone else. We integrate brand strategy, content, SEO, and digital marketing into one cohesive plan.
Where is Radiant headquartered?
Radiant was founded in the Phoenix metro area and is based in the southeast valley (Queen Creek, to be exact!). We work closely with clients as a true partner. While our team members may work from different locations, your work is never outsourced or offshored.
Is Radiant a creative agency?
We’re creative, yes! AND, we’re also deeply analytical and strategic. Beautiful work matters, but it needs to drive results. We hold both equally. Some other things that set us apart:
- Women-owned and women-led
- HubSpot providers
- Spectrum Award recipients, recognized by the Arizona AMA Chapter for creative excellence
- All US-based team: your work is never outsourced
What industries do you work with?
We have deep experience in healthcare, wellness, and service-based businesses. These are industries where trust, brand clarity, and lead quality all matter, and where thoughtful strategy makes a real difference.
Do you work with startups or more established businesses?
Both. We work with mature brands that need a stronger strategy, and with startup brands building their presence from the ground up. What matters most is readiness to invest in strategic, sustainable growth.
How do you determine if it’s a good fit?
Every engagement starts with a Discovery Call: a conversation to understand your business, goals, and challenges. Plus, it’s a chance for you to get a feel for how we work. We believe in mutual fit: a great client relationship benefits both sides.
What does working with Radiant actually feel like?
A Radiant client doesn’t feel like a line item or a contract. They feel known, heard, and genuinely cared for. We aim to build relationships where clients feel celebrated, understood, and excited to be part of the Radiant community. One client said:
“You align strategies with broader business objectives rather than chase trends without a purpose. You manage each project beautifully, keeping us on track, on time, and organized.”
What do clients consistently say about their experience?
Our client surveys point to four things clients experience consistently with us:
- Strategic alignment: clients see us as partners, not vendors. We tie every recommendation to their business goals, not trends.
- Creative excellence: our work is relevant, on-trend, and thoughtfully executed with a strong balance of strategy and creativity.
- Strong relationships: clients feel listened to and valued. They appreciate our personable approach and genuine enthusiasm for their brand.
- Reliable follow-through: we stay organized, communicate clearly, follow up consistently, and keep projects moving on time.
How does Radiant handle onboarding?
Onboarding sets the tone for everything. Every new client receives a structured, welcoming onboarding experience, including a branded welcome packet, a welcome gift, and a kickoff meeting with a clear agenda. First contact happens within 24 hours of contract signing, and kickoff is scheduled within the first week. Our goal: clients should think, “Wow, I wish everyone operated like this.”
How does communication work during an engagement?
We believe in consistent communication, not constant communication. Every client receives a weekly update covering KPIs and performance insights, strategic recommendations, and the status of active projects. All client inquiries receive a response within two business days. And if something isn’t performing as expected, we flag it proactively with a recommended solution.
How does Radiant handle challenges or mistakes?
How we respond when things go wrong defines the relationship more than the issue itself. We respond quickly, calmly, and with empathy. We own mistakes without defensiveness or excuses, and we focus on resolution, learning, and trust repair.
What happens when an engagement ends?
Offboarding is just as intentional as onboarding. When an engagement wraps, clients receive a formal feedback session, complete documentation of what was delivered, access to all final files and assets, and a clear path back if they ever want to return. We want every client to leave feeling supported.
We’re proud to say that many clients come back for future engagements and/or refer fellow colleagues and friends to us even after our work together has ended!
What happens right away?
Some improvements — like branding clarity, messaging consistency, and content quality — can show up quickly. Strategies like SEO and brand-building typically take several months to show significant results. We focus on building momentum that lasts, not just short-term spikes.
How does Radiant set and track goals?
We establish clear goals upfront and align on expectations before work begins. Throughout the engagement, we monitor progress through regular reporting and success surveys that measure how well we’re delivering against what matters to your business. If something isn’t working, we optimize proactively, not reactively.
What are Radiant’s core service pillars?
Our work is organized around three pillars: lead generation, branding, and sales enablement. Each pillar draws on a suite of services, including SEO, content marketing, social media, brand strategy, and more, that are selected and combined based on your specific goals.
How does the retainer model work?
We work with clients on a monthly retainer basis, which means your plan includes a defined set of services tailored to your goals. Retainers include both strategy consultation and oversight, as well as implementation of key campaigns. This model supports a consistent strategy and execution and allows us to adapt your plan as your business evolves. Our client-friendly contracts include opt-out clauses that make working together fluid and flexible.
Do you offer custom marketing strategies or packages?
While all of our services are built on best practices and proven processes, the combination of campaign recommendations and services is customized to your specific needs. A package built for one company’s goals and audience won’t be right for yours. Our discovery phase helps to determine the specific service mix and messaging to deploy for your plan.
How does it start?
We begin with a Discovery Call: a conversation to understand your business, opportunities, and goals, and to assess whether we’re a mutual fit. No pressure, no pitch.
What happens after the Discovery Call?
If it’s a good fit, we move into our Discovery Phase, which is a deeper dive that includes interviewing your customers or clients and building out a full strategy. Once the strategy is approved, we develop a clear marketing calendar and begin execution.
What does ongoing work look like?
Once aligned, our team executes and provides regular updates and reporting. We can work as an extension of your in-house team or manage everything independently, depending on whatever serves your business best.
What types of businesses does Radiant work with?
We work with small businesses, growing companies, and established brands. Many of our clients are founder-led or service-based businesses, but the common thread is a readiness to invest in strategic, sustainable growth.
How do I reach out?
Start by filling out the contact form on our website to schedule a Discovery Call. We’ll be in touch to get a call on the calendar and learn more about how we can support you – or if a referral to one of our partners makes sense.
What if I want to learn more before reaching out?
We’d encourage you to explore our Meet the Team page to learn more about what it’d be like working with us, and check out our blog for educational resources or our Instagram & TikTok for a BTS peek into Radiant life. All are great ways to get a feel for who we are, how we think, and whether Radiant feels like the right fit for you.
