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Karen Cummings CEO & Founder
Karen created Radiant in 2015, inspired by her mission to bring possibilities to life for entrepreneurs. Currently working from Queen Creek, Karen graduated from Arizona State University with a degree in Marketing. She brings nearly two decades of experience in digital marketing, lead generation, content creation, relationship marketing and more for health brands across the country. She is passionate about balancing beautiful creativity with research and data-backed strategies to help clients grow their businesses.
  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: When Brand Intention and Audience Expectations Drift Apart

    January 9, 2026

  • The Unseen Cost of Trend-Chasing: Why Sustainable Marketing Growth Beats Short-Term Virality

    January 5, 2026

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: What Intentional Growth Actually Looks Like in 2026

    December 31, 2025

  • Handling the 1-Star Review: How to Respond to Negative Reviews with Grace

    December 22, 2025

  • The Perfectionist Trap: Why Your Unpolished Videos Will Improve Your Video Engagement

    December 22, 2025

  • Unsubscribes Are Not the Enemy: How to Clean Your Email List

    December 22, 2025

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: The ChatGPT Trend Everyone Regrets

    December 19, 2025

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: Why Spotify Wrapped Wins Every December and What Marketers Can Learn From It

    December 11, 2025

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: Why Burnout Hits Marketers Hard in December

    December 3, 2025

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: The Truth About Holiday Week Engagement

    November 28, 2025

  • Brand header showing THE MARKETING Rx with a light blue highlight and a barcode on the right.

    The MARKETING RX: Hidden Marketing Time Wasters

    November 20, 2025

  • 10 Years of Radiant: Lessons From Founder and CEO Karen Cummings

    November 17, 2025