Healthcare Branding, Lead Generation & Sales Enablement
As an entrepreneur, there are many skills you must possess. From business development to accounting, there are dozens of skills necessary to build a successful company. And if your business leverages technology, learning to code should be added to your list of skills needed for success.
It can be a struggle to stay hyper-focused on your brand as you set out to reach your target audience. In fact, many small business owners say that it’s a lifelong task to truly find your voice as a business owner and creator. It can take some time to build an online presence and trust your own voice. (more…)
We all know someone who is just naturally productive. They wake up in the morning ready to tackle the day ahead of them, and rarely need more than a single cup of coffee before they are out of the door. They accomplish all of their goals and meet every deadline. To put it simply, they are productivity wizards. (more…)
Since the days of ad agencies and Mad Men, surveys have allowed marketers to gauge the opinions, concerns, and feelings of their customers. As the marketing world continues to become increasingly digital in nature, online surveys have created an easy way for marketers to routinely survey customers. (more…)
If starting a small business was easy, everyone would do it – but they don’t, because it isn’t. The truth is that there isn’t one right way to get started with a small business, and there’s no recipe for instant success (though if you discover one, please let us in on your secrets). Some businesses succeed while others fail, and it can be almost impossible to know which way the cards will fall. (more…)
Success begins with determining where you are and where you want to be.
Should you hire a marketing intern or a digital marketing agency to handle your business marketing needs? (more…)
Is your to-do list getting the better of you? Many small business owners report feeling exhausted, overwhelmed, or just generally bogged down by the number of tasks that they need to accomplish.
It doesn’t need to be this way! If you’re struggling to check things off of your list, these three time management tips can put your never-ending task-list into perspective so you can start accomplishing your goals now. (more…)
The number one mistake that small businesses make on social media? Trying to do it all! It makes sense: there are companies who have entire teams dedicated to producing around-the-clock, multi-platform content.
If you’re just getting started or don’t have the ability to hire a full-time social media manager, then there’s no reason for you to have a presence on every single social media platform. Chances are, having 20 lackluster profiles will do a disservice to your brand, when 1 or 2 accounts would be a huge bonus. The key in nailing social media for small business is deciding where to share. (more…)
