author avatar
Karen Cummings CEO & Founder
Karen created Radiant in 2015, inspired by her mission to bring possibilities to life for entrepreneurs. Currently working from Queen Creek, Karen graduated from Arizona State University with a degree in Marketing. She brings nearly two decades of experience in digital marketing, lead generation, content creation, relationship marketing and more for health brands across the country. She is passionate about balancing beautiful creativity with research and data-backed strategies to help clients grow their businesses.
  • The Small Business Marketing Guide: For Scrappy Entrepreneurs

    March 13, 2024

  • generate sales graphic

    [Guide] Generate Sales: Sales Enablement for Healthcare

    February 25, 2024

  • Lead Generation Strategy for the Modern Health Brand

    February 14, 2024

  • Healthcare Branding Guide: Strategy, Examples & Best Practices

    February 5, 2024

  • Drive More Leads With Existing Content [Get More With What You Got]

    January 31, 2024

  • brand persona meeting

    5 Essential Questions to Create Your Brand Persona

    January 29, 2024

  • Promoting Mental Health and Wellness through Social Media Campaigns

    January 28, 2024

  • Circular fan of color swatches forming a rainbow gradient with the Radiant Marketing logo in the bottom-left, illustrating branding color options.

    The Psychology of Color in Wellness Branding and Design

    January 27, 2024

  • Does Influencer Marketing Really Work

    January 25, 2024

  • Content Marketing for Small Business: The Power of Emotion

    January 24, 2024

  • Finding and Using Your Brand Voice

    January 24, 2024

  • How To Write a Blog

    January 24, 2024