Drive More Leads With Existing Content [Get More With What You Got]
Keeping your website constantly updated with new blogs in an attempt to drive more leads can be EXHAUSTING! Layer in the frustration you feel when you aren’t getting the results you’re hoping for and you may just want to call it quits!
If you can relate, I have good news for you…
Contrary to popular belief, consistently publishing new content on your website isn’t the only effective way to drive leads.
Repurposing your existing content can help save you time and brain-power, while still fueling the results you want. According to a study conducted by ReferralRock, 94% of marketers repurpose their existing content. So if you haven’t started yet, there’s no better time than now to join the majority!
Driving more leads with existing website content is possible by implementing several strategies.
Here are some ways to get started:
Optimize Your Content for Search Engines
Your existing website content isn’t doing your business any good if it’s not optimized for search engine results. Doing a thorough audit of your existing content and adding relevant keywords and phrases throughout can help your website appear higher in search engine results pages (SERPs).
Additionally, don’t forget to optimize your meta descriptions, titles and image alt text, and include meaningful internal linking throughout all of your pages!
Add Clear Calls-to-Action (CTAs)
Your website content should have clear and prominent CTAs on nearly every landing page that encourages visitors to take the next best step action.
These actions can range from signing up for a newsletter, and filling out a contact form, to requesting a quote. What you choose for your CTA depends on the content of the page and what the assumed viewers intentions are (this is why understanding your audience is so important!).
Monitor which CTAs are getting the best results, and ensure they are incorporated strategically throughout your site.
Using HubSpot for your website? If you need some help setting up strong CTA forms and buttons on Hubspot, check out this helpful video:
Use Lead Magnets
Who doesn’t love free stuff? Offer your website visitors valuable resources such as ebooks, white-papers, or webinars in exchange for their contact information. This can help you build your email list and generate leads, while also showing your visitors the value that you can provide.
Need some inspiration? Check out HubSpot’s list of 20 great lead magnet examples!
Show Them The Proof
The existing content on your website is your opportunity to convince your prospects why they should partner with you. Highlighting positive customer reviews, case studies, and testimonials on your website can build trust and credibility with your audience, encouraging them to take action. This is your opportunity to do some humble-bragging!
Want to see an example? Check out the Case Studies page of our own website!
Update and Repurpose Existing Content
Reviewing your existing website content and identifying opportunities to update or repurpose it is a great way to generate more traffic without the burden of constantly creating new content. This can also help you ensure that any content on your website is accurate, up-to-date, and timely.
Make Your Content Mobile-Friendly
Surely we’ve all tried to navigate a website on our smartphones before, that was not mobile-friendly. It can be frustrating and drive you to leave the website quite quickly (which can result in Google de-prioritizing your site!).
More and more people are using mobile devices to browse the internet. Making sure your website content is optimized for mobile devices can improve your website’s visibility in search engine results, and make for a more positive user experience overall.
Pay Attention To Readability
The existing content on your website should be high-quality, engaging, and easy to read. Of course, this means double-checking any existing written content for typos or grammar errors that can detract from the value and credibility of the piece.
Additionally, If you don’t already have them – adding headings and subheadings to make your content can make it easier to read and more aesthetically pleasing for the reader.
If you’re using WordPress, SEO Yoast is a great tool to help you optimize for search engines AND improve your overall usability.
Use Retargeting Ads
Use retargeting ads to reach people who have visited your website content but haven’t taken action. This can help you bring them back to your site, or similar content to what they engaged with, and generate more leads.
Let Radiant Marketing Help You
Now it’s our turn to do some humble-bragging! At Radiant Marketing, we have years of experience helping brands develop proven marketing strategies to crush their goals, through re-optimization and the development of new content.
Schedule a Discovery Call with us today to learn how we can help your brand shine.
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