As a part of your marketing mix, developing an appropriate social media strategy for your business is vital. At Radiant Marketing, we determine which social media platforms are the right fit for your industry, your company, and your target audiences. And, as with everything we do at Radiant Marketing, we’ll use analytics to evaluate performance and refine strategy and tactics on a regular basis.
Social Media Strategy
The right approach, technology and execution, requires informed decision-making. An optimized digital presence makes it easy for customers to find your business. We help you plan and develop paid, owned and earned media strategies.
The management of social media is time-consuming. Get the help you need to better plan, create, grow, inspire and communicate with your online audience. Through active listening, we are able to jump into relevant conversations with potential customers.
Content is king, so make what you have to say relevant to where, when, and whom it’s said. From an inbound perspective, content should be used to attract visitors, convert those visitors into leads and close those leads into customers. Create content that inspires, instructs and encourages action.
Online awareness is half the battle, especially when it comes to a crisis. Make smart and timely responses relevant to your brand and PR.
Some are always ahead of the curve. Get help identifying key influencers and advocates inside and outside your current customer base. Then grow your relationships with them.
Paid Social Media Advertising
Paid media is a vital piece to a healthy social media presence. Your most important messages and content can be guaranteed to reach your hard-earned social media fans so they can start the sharing cycle. We use the best practices on these platforms to micro-target marketing campaigns, produce engaging content, and increase visibility of brands with direct response advertising.