Healthcare Branding, Lead Generation & Sales Enablement
Does Influencer Marketing Really Work?
In the ever-changing world of marketing, it can seem like new strategies are popping up every month. One newer strategy that has stuck and gained traction over the last few years is ‘influencer marketing.’ This genre of social media marketing has shown proven results time and time again and has begun to get more refined and structured as the popularity of influencer culture increases worldwide.
Studies have found that consumers prefer brands with strong, unique personalities and great storytelling. Establishing a strong brand voice is truly the secret to making your brand come to life.
How To Write a Blog
Meta, isn’t it? Reading a blog…about how to write a blog. In marketing, brands often underestimate just how impactful adding a frequently updated blog to their website can be. Not only does it provide another opportunity to convey and solidify your brand voice, but it can play an important part in search engine optimization (SEO).
We’ve all been there before. Your phone buzzes with another email notification and you realize your inbox is overflowing with messages after a few days offline. Most likely you will take a few minutes to delete any messages that don’t capture your attention or inspire you to engage, often without even opening them.
In our ever-changing digital world staying up to date on the latest ad types, algorithms, and rules for social media campaigns can be difficult. This is where Radiant Marketing can help.
One of the most important elements of a successful relationship with your marketing agency is whether or not you actually like working with them. By no means do we want to diminish the importance of the outcomes generated by your work together, but we venture to suggest that the day-to-day interactions, communication and value-alignment is just as important.
Have you noticed that we look a little… different? We are so thrilled to unveil our brand new, beautiful, unique-to-us website! While we felt a little website facelift was necessary to best match our brand and team vibe, aesthetics aren’t the only change we’ve made. The most important update goes deeper than just the website redesign – we have expanded Radiant offerings to clearly and effectively address marketing needs for two different audiences with our Done For You and DIY services. Why did we do this and what’s the difference? Here’s what you need to know. (more…)
