Tag: marketing tips

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How to Create a Stellar Content Marketing Plan in 3 Steps

How to Create a Stellar Content Marketing Plan in 3 Steps

2018-10-12 01:54:31 | Khylie Gardner | content strategy,marketing tips

When you’re on a budget, a good content marketing plan can make or break your business. It is one of the most efficient ways to create brand awareness, nurture relationships with your target audiences, and attract new leads to your business.  When it’s done well, a content marketing strategy can help to boost the traffic to your business’s website, increase your following on social media, and create brand-loyal customers who stick with your business for years to come. (more…)

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4 Content Marketing Tools to Add to Your Arsenal Today

4 Content Marketing Tools to Add to Your Arsenal Today

2018-09-29 00:09:34 | Khylie Gardner | marketing tips

Everyone agrees that content marketing is a valuable strategy for the modern digital marketer to keep in their toolkit. But when you are operating on a shoestring budget or a small (like one-person small) team, finding the time and resources to implement an effective content marketing strategy can feel incredibly intimidating. (more…)

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How to Market Your Health & Wellness Offerings in 2020 [Guide]

How to Market Your Health & Wellness Offerings in 2020 [Guide]

2020-01-03 14:00:00 | Karen Cummings | building your brand,healthcare marketing,marketing strategy,marketing tips

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.

Even historically-stable industries and large brands are feeling the effects of this health and wellness take over, as innovative and new health brands emerge. For example, Nestlé and Kraft both admitted that their growth was hindered in 2017 due to the growing demand for healthier options. (more…)

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Radiant Team Attends The 2023 Meta Agency Summit

Radiant Team Attends The 2023 Meta Agency Summit

2023-11-15 19:38:20 | Lauren Karwoski | brand experience,creative ideas,marketing strategy,marketing tips,small business marketing,social media marketing

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. We understand this, which is why we constantly seek opportunities to learn, grow, and bring innovative strategies to our clients.

Recently, two of our team members, Lauren, our Content Strategist, and Tess, our Marketing Assistant, attended the Meta Agency Summit, a global virtual event designed to empower agencies with the latest insights and strategies to elevate performance marketing in the Meta technologies era.

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Generative AI & Marketing: Redefining Creativity and Productivity

generative AI
generative AI

Generative AI & Marketing: Redefining Creativity and Productivity

2023-11-15 20:47:05 | Lauren Karwoski | AI,marketing strategy,marketing tips,small business marketing,social media marketing,work life balance

In the fast-paced world of digital marketing, it’s important to constantly be on the lookout for cutting-edge technologies and strategies that can elevate your services and deliver even more exceptional results to your clients.

We recently attended Google’s Next AI conference in Phoenix and walked away with our minds blown.

Today, we’re sharing some of our insights from the conferences, our take on the benefits of Generative AI, and specific use cases for revolutionizing creativity and productivity.

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The Google Antitrust Trial: What Is It and What Can Small Businesses Expect

The Google Antitrust Trial: What Is It and What Can Small Businesses Expect

2023-09-29 03:56:01 | Lauren Karwoski | marketing tips,small business,small business marketing,social media marketing

In recent tech and marketing news… the US Department of Justice, state attorneys, and global authorities are looking into the tech giant Google for possible unfair business practices. There is concern that Google’s strong position in search and advertising harms competition and consumers in a monopolizing way.

This has led to an unprecedented antitrust trial that is currently taking place.

We’ve broken down the key issues and potential outcomes of the trial to help you stay informed:

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Tips to Record & Edit Engaging Health and Wellness Video Marketing Content

Tips to Record & Edit Engaging Health and Wellness Video Marketing Content

2023-09-21 04:33:09 | Lauren Karwoski | digital marketing tips,healthcare marketing,marketing tips,social media marketing,wellness marketing

In the world of digital marketing, video content reigns supreme. Whether you’re a health service provider or health tech company, harnessing the power of video can help you educate, engage and convert your online audiences.

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Sometimes, before you can move forward quickly, you have to slow down

Sometimes, before you can move forward quickly, you have to slow down

2021-03-16 15:04:00 | radiantmarketing | building your brand,marketing tips

The following is a guest post provided by David Rafeedie, ACC, Founder of David the Coach. At Radiant, we are big believers in the importance of ‘slowing down to speed up’ in all aspects of life, including building a brand and growing your business.

Do you ever watch NASCAR racing? You may notice that the drivers slow down going into the turns and accelerate out of the turns, preventing them from crashing into the walls or other cars.  Everyone who drives knows that taking a curve too fast is dangerous and could result in a crash. But slowing down going into the turn keeps the rubber on the road and allows you to move forward faster.
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Stop Using These 18 Words and Instantly Improve Your Content

Stop Using These 18 Words and Instantly Improve Your Content

2019-02-07 23:42:09 | Melissa Little | content strategy,marketing tips
So, I’ve been reading this book called Content Rules which was written by Ann Handley (Chief Content Office of MarketingProfs) & C.C. Chapman (Founder of Digital Dads) and they mentioned something interesting that I figured applies to all of us since we’re all writing something at some point during our marketing campaigns. (more…)