Tag: marketing tips

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Promoting Mental Health and Wellness through Social Media Campaigns

Promoting Mental Health and Wellness through Social Media Campaigns

2023-12-15 16:47:56 | Lauren Karwoski | marketing strategy,marketing tips,mental health,small business marketing,social media marketing

The bad news: demand for mental health care across the country has skyrocketed in recent years – including support for anxiety, depression, trauma and stress-related disorders. An increase in demand primarily attributed to the enduring impacts of the COVID-19 pandemic.

New research from the American Psychology Association shows that psychologists cannot meet the growing demands for mental health care, with 56% of those surveyed stating they have no openings for new patients and wait lists reaching three months and more.

The mental health of individuals, our community and our country should not rely solely on psychologists

The good news: Healthcare brands have a unique opportunity to leverage social media to advocate for mental well-being and share valuable and critical resources. These brands can play a crucial role in shaping the narrative around mental health.

By actively promoting mental health information, your brand can contribute significantly to bridging the widening gap in accessible mental health care while fostering a supportive and informed online community.

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The Psychology of Color in Wellness Branding and Design

The Psychology of Color in Wellness Branding and Design

2023-11-01 02:07:43 | Lauren Karwoski | brand experience,creative ideas,marketing strategy,marketing tips,small business marketing,social media marketing

In the kaleidoscope of health and wellness, where every shade promises vitality and vigor, your brand can stand as a beacon of health, hope and well-being.

Your brand is not just a name, a logo, or a product; it’s a promise, an invitation, and a path to a healthier, happier life.

But, the art of wellness branding is more than just words and colors —it’s about tapping into human emotions and our hardwired reasons for motivation and making change.

In this blog, we’ll break down the power of color, and share with you the fascinating psychological responses to colors, and how using the right (or wrong) colors can impact your wellness brand.

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Content Marketing for Small Business: The Power of Emotion

Content Marketing for Small Business: The Power of Emotion

2018-10-25 14:00:00 | Karen Cummings | content strategy,marketing tips

When was the last time you saw an email subject line that made you smile (they get me almost every time!) and then open it? When was the last time you discovered a blog post that spoke to your passions, values or beliefs – and read every word until the end? How about a website or Instagram account that made you LOL – and share with a friend? These small interactions with brands inspire an emotional connection and experience that can often lead to a powerful relationship with consumers. (more…)

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Avoid These 3 Marketing Mistakes

Avoid These 3 Marketing Mistakes

2017-11-09 10:00:00 | Khylie Gardner | marketing tips

Marketing gets a bad rap – but the truth is that it isn’t easy to do. If it were, everyone would do it (they don’t) and be killing the game (they aren’t). Many small businesses lack the expertise to produce marketing collateral and content that simultaneously grabs our attention, communicates effectively and drives us to action. Luckily, that’s where we come in. We’re here to help you on your way to marketing greatness by telling you the 3 marketing mistakes that everyone makes and how to avoid them. (more…)

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2 (More) Marketing Mistakes You’re Probably Making

2 (More) Marketing Mistakes You’re Probably Making

2017-12-28 13:00:00 | Khylie Gardner | marketing tips

Here’s the thing: marketing mistakes happen. They just do–even to the most prepared, nimble and precise of marketing teams. Sometimes, things that you are sure are going to be yuge end up being a major flop. Last month, I wrote about the top 3 marketing mistakes that everyone makes. But of course, the list doesn’t stop there. Which is why we’re back with another round of marketing mistakes you’re (probably) making. (more…)

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3 Marketing Tools You Need To Rock in 2018

3 Marketing Tools You Need To Rock in 2018

2018-02-22 12:00:00 | Khylie Gardner | marketing tips

Keeping up with the speed of today’s ever-changing digital landscape can feel overwhelming. When you’re a small business owner or a DIY marketer, it’s hard to know which trends are worth investing your time and energy in–and which are just going to fall by the wayside in a few weeks. That’s where we come in. (more…)

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3 Marketing Campaigns Whose Storytelling Will Inspire You

3 Marketing Campaigns Whose Storytelling Will Inspire You

2018-06-14 15:00:00 | Khylie Gardner | marketing tips

If content is king, storytelling is the queen. And we all know who really rules this castle, right? When it comes to marketing in 2018, crafting a compelling story is key to creating content that drives traffic, pushes your clients through the funnel, and ultimately closes deals. Need some inspiration to help you get a handle on storytelling in your marketing? Here are 3 companies who are doing it right. (more…)

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Everything You Need to Know About Creating a Brand Story

Everything You Need to Know About Creating a Brand Story

2018-08-23 22:28:18 | Khylie Gardner | marketing tips

Your brand is your business. How you communicate it is your story. Creating a brand story is an effective, low-cost way to increase hype around your business, ensure consistency across multiple marketing channels, and solidify your mission for yourself, your team, and your customers. (more…)