Tag: building your brand

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How to Market Your Health & Wellness Offerings in 2020 [Guide]

How to Market Your Health & Wellness Offerings in 2020 [Guide]

2020-01-03 14:00:00 | Karen Cummings | building your brand,healthcare marketing,marketing strategy,marketing tips

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.

Even historically-stable industries and large brands are feeling the effects of this health and wellness take over, as innovative and new health brands emerge. For example, Nestlé and Kraft both admitted that their growth was hindered in 2017 due to the growing demand for healthier options. (more…)

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How To Get More Likes On Instagram

How To Get More Likes On Instagram

2022-07-25 23:20:26 | Lauren Karwoski | HubSpot,Instagram,building your brand,content strategy,digitial marketing tips,social media marketing

Nothing is more frustrating than spendings hours curating the perfect Instagram post and caption, just for it to get minimal likes and engagement. If you feel like your Instagram engagement has significantly dropped lately, you’re not alone.

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Sometimes, before you can move forward quickly, you have to slow down

Sometimes, before you can move forward quickly, you have to slow down

2021-03-16 15:04:00 | radiantmarketing | building your brand,marketing tips

The following is a guest post provided by David Rafeedie, ACC, Founder of David the Coach. At Radiant, we are big believers in the importance of ‘slowing down to speed up’ in all aspects of life, including building a brand and growing your business.

Do you ever watch NASCAR racing? You may notice that the drivers slow down going into the turns and accelerate out of the turns, preventing them from crashing into the walls or other cars.  Everyone who drives knows that taking a curve too fast is dangerous and could result in a crash. But slowing down going into the turn keeps the rubber on the road and allows you to move forward faster.
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The Role of Brand Image on Customer Loyalty

The Role of Brand Image on Customer Loyalty

2020-04-12 17:50:00 | Karen Cummings | building your brand,small business marketing

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive ‘tool’ to compete against big businesses with big budgets.

Establishing a solid brand is one of the best ways to get consumers to relate to, connect and engage with your business – and ultimately create enthusiastic, loyal fans.

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What the Font: What Your Font Style Says About Your Brand

What the Font: What Your Font Style Says About Your Brand

2018-01-25 13:00:00 | Khylie Gardner | building your brand

The font style you choose for your marketing collateral can have a huge impact on how potential customers feel about your business. It sounds silly, but it’s true. According to Simon Garfield’s Just My Type: A Book About Fonts” rel=” noopener” target=”_blank”>Simon Garfield’s Just My Type: A Book About Fonts, “Type has a rhythm, just like music.” And like music, the font we use to communicate in the digital landscape can inspire, terrify, awe, and persuade.

That’s why it’s worth considering which font will best (more…)