ChatGPT Ads: What Brands Need to Know

Last week, I attended an OpenAI webinar to learn more about ads in ChatGPT and how we can help our Radiant clients stay ahead of the curve!

And I left with a lot to think about! 👀

People are asking ChatGPT what to buy. Now, your brand can advertise there. What does that mean for your business?

A new place to reach your customers

THE BIG DOSE 

Think about the last time you asked ChatGPT to help you find something. 

Maybe it was, “I need comfortable walking shoes for a trip to Florence, but I don’t want to spend more than $150.” That’s a pretty specific request! And it gives brands an opportunity to show up when someone is already looking for what they offer.

Brands can now buy ad space in ChatGPT! When someone asks about a relevant product or service, your ad could appear below the response, clearly labeled “Sponsored.” But, you’re paying for that ad space, so it doesn’t mean ChatGPT will recommend your brand in the answer itself.

Thinking about trying ChatGPT Ads? Here are a few tips OpenAI shared during the webinar:

• Set up tracking before you launch. Connect your website so you can measure purchases, sign-ups, or inquiries from your ads.
• Keep your budget focused. Start with fewer campaigns instead of spreading your money across lots of similar ones.
• Choose the right goal. If you want sales or leads, set your campaign to optimize for those actions.
• Let AI help with the setup. Ads Manager can suggest ad copy based on your website, which you can review and edit before publishing.