What are Inbound Links?

What are Inbound Links?

2016-03-29 09:00:00 | Karen Cummings | inbound marketing

As a business owner dependent on their online presence to drive customers, you’ve probably heard that in order to get more traffic your site should include links.

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The Power of Closed Loop Marketing

The Power of Closed Loop Marketing

2016-03-22 09:00:00 | Karen Cummings | closed loop marketing,inbound marketing

If you have a desire to grow your business by attracting more customers and spending LESS time and money to do so, than I strongly suggest you explore closed loop marketing.

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Understanding the Buyer’s Journey

Understanding the Buyer’s Journey

2016-03-15 09:00:00 | Karen Cummings | buyer journey,inbound marketing

Are 100% of the visitors who come to your site on the same stage of their purchase decision? Of course not. So how can we address those stages and ensure we’re moving everyone along to becoming customers? First, we must understand what the buyer’s journey looks like.

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Super Effective Lead Nurturing Tactics to Keep in Your Arsenal

Super Effective Lead Nurturing Tactics to Keep in Your Arsenal

2016-05-17 09:00:00 | radiantmarketing | inbound marketing,marketing strategy,small business marketing

Hooray! Your lead generation campaign has successfully landed a lead. Your work is not done yet, though. Now it’s time to implement your lead nurturing tactics, because odds are a new lead is not quite yet ready for the sale. And, an effective lead nurturing campaign can be invaluable to your business. (more…)