Super Effective Lead Nurturing Tactics to Keep in Your Arsenal

Super Effective Lead Nurturing Tactics to Keep in Your Arsenal

2016-05-17 09:00:00 | radiantmarketing | inbound marketing,marketing strategy,small business marketing

Hooray! Your lead generation campaign has successfully landed a lead. Your work is not done yet, though. Now it’s time to implement your lead nurturing tactics, because odds are a new lead is not quite yet ready for the sale. And, an effective lead nurturing campaign can be invaluable to your business. (more…)

The Garage Sale: Back to the Basics

The Garage Sale: Back to the Basics

2016-10-24 15:42:02 | Karen Cummings | small business marketing

We moved into our home in Queen Creek just over three years ago and since then my husband and I have been slowly collecting things we no longer need, and making a nice big pile in our storage room. This nice big pile motivated us to have a garage sale this past weekend.

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What is Cause Marketing?

What is Cause Marketing?

2015-12-24 06:00:42 | radiantmarketing | Business,entrepreneur

Cause marketing is big. Brands as diverse as Gucci, Dove and KFC are jumping on the bandwagon. What is cause marketing? The principles of cause marketing refer to aligning a brand with a cause to produce profitable and societal benefits for both parties. Some of the mutual benefits may include social value, increased connection with the public, profit and the communication of shared value.

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