The MARKETING RX: Hidden Marketing Time Wasters

A lot of marketing teams assume that growth comes from doing more. More content. More campaigns. More emails. More tasks. But busy does not always mean effective. The truth is that most organizations lose hours each week on tasks that look productive but do almost nothing for long term growth.

One of the biggest culprits is creating content without a real purpose behind it. You can create ten blog or social posts a week, but if they don’t lead toward a next step, they’re just floating in space. Another common time trap is constantly reworking old assets and adjusting processes instead of focusing on how all your existing pieces connect and guide people forward.

A smarter move is to focus on the activities that actually compound over time – with a clear goal in mind. This might be further elevating your top performing pages, refining your customer journey with content that drives action, or removing blocks in your sales funnel. The work is not as showy, but it has a much bigger impact on your growth!

Rapid Release

QUICK HITS

Here are a few things happening this week in the marketing world.

• A new Market Like a Mother episode dropped last week. In case you missed it, Karen and I chatted about the myth that email marketing is dead. Tune in on YouTube, Spotify or Apple Podcasts!
• Pinterest’s holiday search boom started earlier than ever. Holiday content began trending in early October according to Pinterest Trend Reports. Maybe Pinterest is the next platform your brand should explore…
• Brands are already gearing up for Wicked 2. Every time a major cultural moment hits (like Wicked!), social media goes wild. Are there any Wicked themed trends your business can join in on?

Want some guidance on where your time should really go? Set up a Discovery Call and we can help you build a clear plan.