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Karen Cummings CEO & Founder
Karen created Radiant in 2015, inspired by her mission to bring possibilities to life for entrepreneurs. Currently working from Queen Creek, Karen graduated from Arizona State University with a degree in Marketing. She brings nearly two decades of experience in digital marketing, lead generation, content creation, relationship marketing and more for health brands across the country. She is passionate about balancing beautiful creativity with research and data-backed strategies to help clients grow their businesses.
  • Sales Enablement Tools for Health Brands [2025 Guide]

    February 23, 2025

  • Nostalgia is a Marketing Superpower—Just Ask SNL

    February 21, 2025

  • Are You Speaking Your Customers’ Love Language?

    February 19, 2025

  • Why Brands Are Embracing UGC Marketing

    February 14, 2025

  • How To Make a Video: Creating an Effective Marketing Video

    January 30, 2025

  • The TikTok Ban: What Would Your Brand Do If Social Media Went Dark?

    January 23, 2025

  • What Can You Joyfully Commit to in 2025?

    January 21, 2025

  • Sales Process Optimization: The Ultimate Guide to Unlocking Efficiency

    January 20, 2025

  • TikTok’s Uncertain Future: How to Keep Your Brand Thriving Amid Social Media Shifts

    January 17, 2025

  • The Zero-Click Era: What It Means for Your Business

    January 9, 2025

  • doctor chatting medical sales rep

    Health Marketing: Building Trust with Accurate, Empathetic Content

    December 15, 2024

  • lead generation graphic with hands passing an envelope

    Lead Generation for Healthcare: Strategy, Examples & Best Practices

    December 15, 2024