The Perfect Brand Name
Even if you’ve been in business for a while, there often comes a time when you start to question if your business’ name is the best representation of who you are. Maybe your business has changed dramatically since you opened, or maybe your name selection process initially was a quick decision without much thought.
Whatever the case, you’re now facing a decision to ‘update your brand’ and consider a new name – or keep things as is.
Risks of changing…
Don’t just change it to change it…do some research, back your hunch with some cold, hard facts
A few ways to do some quick research…ask a group of people, create a survey for existing clients or leverage SurveyMonkey global consumer panel
Ask yourself these questions if you’re considering changing….