The MARKETING RX: When Consistency Backfires
February 2, 2026
Showing up is powerful. Saying the same thing over and over is not.
If your engagement feels stuck, it’s probably not the platform or algorithm. It’s your message.
Consistency is not the same as repetition
THE BIG DOSE
Posting regularly is important. But repeating the same message, angle, or format over and over trains your audience to scroll past you.
This is where a lot of brands get stuck. They confuse repurposing with repeating.
When you post too much of the same content, your audience may still engage, but they stop feeling curious. And curiosity is what drives clicks, saves, shares, and sales.
Another common issue is burning one topic into the ground. If you’re always posting about the same offer, the same pain point, or the same hook, you’re training people to expect exactly what’s coming next. That predictability makes your content feel skippable.
Instead of overusing one message, rotate through your content pillars. Education. Story. Proof. Personality. Process. Results. Behind the scenes. You don’t need to post less….you need to say more.
RAPID RELEASE
QUICK HITS
Here are a few things buzzing in the marketing world this week:
- TikTok appears to be back to normal after last week’s glitch chaos tied to backend ownership changes with Oracle. Just another reminder of the importance of owned media and diversification!
- OpenAI confirmed a $200,000 minimum commitment for ChatGPT ads. AI is officially entering the big-brand marketing era.
- The internet is still obsessed with Grammy recaps and memes. Is there a way your brand can join the moment without forcing it?
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