The MARKETING RX: The ChatGPT Trend Everyone Regrets

What started as a fun, self reflective trend quickly turned into backlash. People began criticizing others AI overuse, questioning the value of the prompts being shared, and raising concerns about environmental impact. Almost overnight, the tone shifted from playful to polarizing.

For brands, this is a reminder that not every viral moment is worth chasing. While the trend worked because it tapped into identity and reflection, it lacked intention and guardrails. Without a clear purpose or value exchange, trends can turn on you just as quickly as they lift you up.

The takeaway heading into 2026 is simple. Trends are tools, not strategies. Before jumping in, brands should ask whether a moment aligns with their values, serves their audience, and adds something meaningful to the conversation.

Rapid Release

QUICK HITS

Here are a few other things happening this week in the marketing world.

• Zara Larsson and her new aesthetic are EVERYWHERE online. After turning a meme into a full blown new aesthetic, the pop singer recently skyrocketed in popularity. It’s a perfect example of the power of listening to your audience and leaning into how they already see your brand.
  
• The second part of the final season of Stranger Things drops soon and will absolutely take over the internet. It’s a reminder that when cultural moments dominate attention, brands should participate thoughtfully, only when it feels natural and on brand.
• A new Market Like a Mother episode is live TODAY! Karen and I break down The Myth that “Algorithms are Impossible To Beat” and what brands can actually do to build momentum instead of feeling stuck. Listen on YouTube, Spotify or Apple Podcasts!

Want to learn more? Set up a Discovery Call and I can help!