The MARKETING RX: Clarity Over Control in Healthcare Marketing

This news is a great reminder for health brands. Even the biggest, most trusted brands in the world don’t try to do everything themselves or build everything in house.

I see health brands run into this all the time. Teams try to build every system in-house, write every piece of content internally, or manually manage marketing because it feels safer. But safe doesn’t always mean effective.

The smarter question is not “Can we do this ourselves?” It’s “Who already does this well and helps us stay aligned with our mission?”

Apple didn’t lose credibility by partnering. They protected it. Health brands can take the same approach. Patient trust comes from clarity, not control. The best brands know when to let the right tools and partners do their thing.

Rapid Release

QUICK HITS

Here are a few other things happening this week in the marketing world.

• Miller Lite is  launching a new platform centered on real-life social connection, not screens. A clear signal that IRL experiences are back in a big way.
• Dunkin’ is leaning into protein and fitness messaging, showing how even legacy food brands are adapting to wellness-driven consumer priorities.
• New podcast episode dropped TODAY! We’re breaking down why traditional tactics still work and how to blend them with modern digital strategy. Listen to the Market Like a Mother podcast!

Want to learn more? Set up a Discovery Call and I can help!