The MARKETING RX: What Intentional Growth Actually Looks Like in 2026

Saying you want to “grow on Instagram” or “get more email opens” sounds productive, but it skips the most important question. Why? Growth for the sake of growth usually leads to trend chasing, burnout, and content that feels disconnected from the brand behind it.

Strategic intentions work differently. Instead of focusing on outcomes, they focus on how you show up and what your real goal is. Maybe the intention is community, not reach. Maybe it’s clarity, not volume. Maybe it’s consistency, not virality.

With clear intention, goals act like guardrails. Trends are tools you can use or ignore. The question shifts from “should we jump on this?” to “does this actually make sense for us?”

Heading into the new year, the brands that win won’t be the loudest or the fastest. They’ll be the ones with clear intention, steady momentum, and a point of view that holds up long after the trend passes.

Rapid Release

QUICK HITS

Here are a few other things happening this week in the marketing world.

• Marty Supreme is everywhere! A24 and Timothée Chalamet turned the Marty Supreme campaign into a lesson in intentional hype by building anticipation long before release.
  
• Brands are already gearing up for the Super Bowl. Super Bowl campaigns are being finalized weeks before kickoff. It’s a reminder that the biggest moments don’t happen by accident and are shaped by early planning and clear intention. 
• Our podcast is a hit! New here or behind on episodes? Market Like a Mother is all about honest conversations on what it really takes to grow a brand in today’s digital world. Listen on YouTube, Spotify or Apple Podcasts!

Want to learn more? Set up a Discovery Call and I can help!