The Best Public Speaking Tips to Build Your Brand
We know public speaking is not everyone’s favorite topic, but that doesn’t mean that it doesn’t need to be talked about. Yes, public speaking can be terrifying. If you are someone that freezes up in front of the mic, you’re not alone. Whether it’s 10 people or 10,000 people, public speaking can be nerve-wracking. But we think we have a few public speaking tips up our sleeve that can help you.There’s no doubt about it, public speaking can be a powerful tool. The best speakers are able to unite crowds and evoke the right feelings in order to persuade their audiences of something. And though we’ve become accustomed to seeing this in the political realm, it can also apply to building your brand – both personal and business.
Below are our best public speaking tips to build your brand.
Understand Your Audience
No matter what you’re speaking about, or in what context, the number one rule of public speaking is knowing who your audience is. Your audience will drastically change the way you present your content. If you’re speaking to investors, you probably won’t pitch the same way you would to your customers. Both audiences will view your brand in a different way, so appeal to how they think.
Make the Most Out of the Event
Your presentation doesn’t have to be over once you leave the stage. Film the speech, publish it on your website, use it to promote your brand on social media. There are so many ways to utilize the content you spoke about to market your business. Publish the powerpoint presentation on SlideShare, or convert it into a blog. Take advantage of the speaking opportunity, and get the biggest bang for your buck!
This sounds like a no brainer, but you’d be amazed at how many public speakers clearly lack confidence when they’re on stage. The problem with a visible lack of confidence is that even though most people understand that public speaking can be scary, that’s not what they tie your lack of confidence to. When your voice is shakey while you’re talking about your own brand, product or service, it sounds as though you aren’t confident in your own business, and that’s the last thing you want. Rehearse your speech so you’re confident at the event.
Public speaking doesn’t have to be the terrifying monster we make it out to be. Forget about the fear for a second and just own the content. You know you know what you’re talking about, so go out there and kill it with these public speaking tips!
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