Healthcare Branding, Lead Generation & Sales Enablement
Congratulations! You’re on your first step as a small business owner toward pursuing your dreams of starting your own business. We salute you! Now you’re probably facing the common problem that new entrepreneurs face during this time, which is tackling the obstacle of of how to build a website! We can help. Here are 4 steps you can take today to both learn HOW to build a website & how to build a website THAT DRIVES BUSINESS.
Landing pages are a very important tool in inbound marketing practices. They help you sell people on your product or service, and if they’re great, they can sell a lot! But how do you know if your landing page is going to be effective or not? There are so many factors that go into a landing page, and it can be difficult to determine what you should and should not be including. (more…)
Have you ever put hours into designing a beautiful e-newsletter only to have a dismal email open rate? No doubt that’s frustrating. But you’re not alone.
The introduction of social media into business practices drastically changed the marketing world. With social media, businesses now have the opportunity to put their message where their audience is. Whether your audience is active on Facebook, Twitter, LinkedIn, or another platform, you can easily connect with them. (more…)
Writing a good about page is essential to your business’ success. We believe it’s the most important page on your website since people buy from people.
You read that right! New visitors visit your aboutpage to learn more about you and why they should stick around—and what’s in it for them! And what’s more, they want to know NOW. Not in ten seconds…right. Now. (more…)
Where would you say the first place people look when they arrive at your Facebook Page? Your Facebook cover photo. Your Facebook cover photo is public and can be viewed by anyone—whether they like your page or not. It’s important to never miss the chance to engage your audience visually. Learning how to create and optimize your cover photo is extremely important.
It can be a struggle to stay hyper-focused on your brand as you set out to reach your target audience. In fact, many small business owners say that it’s a lifelong task to truly find your voice as a business owner and creator. It can take some time to build an online presence and trust your own voice. (more…)
By providing digital marketing services to health brands over the last eight years, we’ve learned that many small (and not-so-small) businesses are in a hurry to get through the marketing side of building a business and jump straight to selling and servicing.
When it comes to brand imagery, some brands are killing it. When you visit their website, you immediately understand what they’re about, the message they’re trying to send and who they’re really aiming to connect with. A few examples we feel do this very well are Hims, Into the Gloss, Headspace, The Bump, Sustain Natural, HelloFresh, Healthline – just to name a few!
While it’s my job as digital marketing specialist to evaluate client and prospect websites every day, it’s also inevitable for this behavior to become ingrained in my everyday consumer life as well. I’ve reviewed thousands of sites and can’t help but notice when a health & wellness website is doing things well – or totally missing the mark. So, what’s the difference between a successful website and a dud?
