Healthcare Branding, Lead Generation & Sales Enablement
Every business needs a good marketing strategy. But if you’re a small business, or just getting started, it can be difficult to know what kind of marketing will be the most effective for you. There’s no such thing as a ‘one-size-fits-all’ marketing plan, but there is one thing that we swear by at Radiant Marketing, and that’s a good inbound marketing strategy. (more…)
Leads are a valuable part of your sales strategy, because they are people who have expressed an interest in your business. They’ve given you their information, and opened the door to a mutually beneficial relationship. (more…)
For many of us, creating an effective online marketing strategy can be a daunting task. It can often feel like you’re throwing ideas out into the universe and failing to gain traction. But it doesn’t need to be this way! If you follow these four easy steps, you’ll be on track to create an incredible online marketing strategy in no time.
We love SEO. We use it every day. But for many people, this mysterious little acronym can be both incredibly intimidating and a little bit confusing. We all know that SEO is important, in the same way that we all know a lot of things without ever really understanding them. So, let’s clear up the confusion once and for all. Here are 5 SEO myths that are tripping you up and harming your marketing strategy. (more…)
As a small business owner the concept of marketing your own business can be overwhelming. There’s so many opportunities to get your message out through digital marketing channels, and choosing your key platforms is hard enough as it is. And then creating content on top of that?! There just aren’t enough hours in the day.
But what if we told you that you don’t have to write or craft every post you publish. What if someone could do that for you. No, we’re not talking outsourcing (although that is a great option 🙂 ), we’re talking user generated content. (more…)
Looking for ways to create effective marketing campaigns, boost your sales, and increase your profits without breaking the bank? It’s a struggle that many small businesses face, and we completely understand how challenging it can be to strike the right balance! That’s why we’re sharing our 3 top tips for creating highly effective marketing strategies that work for your business, no matter the size. (more…)
When you’re running a small business, the day-to-day grind can leave you feeling like you’re barely keeping your head above water. Even if you’ve divided the most brilliant marketing plan in the world, it’s easy to get bogged down with the execution. Rather than helping you to achieve your business goals, focusing too much on your marketing plan can lead you down a dark rabbit hole with little chance for escape. That’s why we want to introduce you to a brilliant concept that will save you tons of free time and make your marketing campaigns more independent. (more…)
We’ve said it once, we’ll say it a thousand times more: content is king. It’s the fire that fuels your digital marketing efforts, bringing leads out of the woodwork and instilling in them a burning passion for your products.
Is your business struggling to adopt an effective content marketing strategy? We’ve all been there. The truth is, creating valuable content is a skill that has to be learned, especially if you’re on a tight marketing budget. That’s why we’re sharing with you our three favorite content marketing eBooks. (more…)
Back in the era of Mad Men, marketing relied on a philosophy of interruption in which marketers aimed to outspend their competition to gain the attention of their audience. Traditional marketing required businesses to pay fees for ad space and airtime in an effort to capture market share. Sounds like a lot of work, and a lot of money, doesn’t it? (more…)
The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.
Even historically-stable industries and large brands are feeling the effects of this health and wellness take over, as innovative and new health brands emerge. For example, Nestlé and Kraft both admitted that their growth was hindered in 2017 due to the growing demand for healthier options. (more…)
