Tag: healthcare marketing

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3 Effective Ways to Grow Your Healthcare Practice with Facebook

3 Effective Ways to Grow Your Healthcare Practice with Facebook

2016-06-14 18:35:45 | Karen Cummings | Business,healthcare marketing,social media marketing

Karen Cummings, founder of Radiant Marketing, provides strategic marketing solutions for small businesses.  She is passionate about creatively designing and implementing marketing strategies that build awareness and drive prospects, leads and customers for small businesses.  

As healthcare providers, just the mere thought of creating and maintaining a Facebook presence seems daunting.  But don’t rule out Facebook forever.  A well-optimized Facebook page and a consistent presence can be extremely powerful in generating patients for your practice.

It doesn’t have to be as hard as you may think.  Karen shares her expert tips on how to create and grow an effective Facebook page–easily!  

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How to Market Your Health & Wellness Offerings in 2020 [Guide]

How to Market Your Health & Wellness Offerings in 2020 [Guide]

2020-01-03 14:00:00 | Karen Cummings | building your brand,healthcare marketing,marketing strategy,marketing tips

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.

Even historically-stable industries and large brands are feeling the effects of this health and wellness take over, as innovative and new health brands emerge. For example, Nestlé and Kraft both admitted that their growth was hindered in 2017 due to the growing demand for healthier options. (more…)

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4 Ways Health Care and Marketing Are Exactly the Same

4 Ways Health Care and Marketing Are Exactly the Same

2019-08-27 20:42:05 | Karen Cummings | healthcare marketing

My husband and I both own our own businesses – my digital marketing agency and his gym – and are often discussing the reasons we love what we do, and the challenges we regularly face.

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How to Come Up With Fresh Blog Post Ideas [3 Tips]

How to Come Up With Fresh Blog Post Ideas [3 Tips]

2019-07-12 19:00:00 | Melissa Little | digital marketing tips,healthcare marketing

As much as we’d like to believe our potential clients only use sound logic and reasoning to make their purchasing decisions, the truth is that emotion is often what inspires them to take action. Your blog is a fantastic place to infuse emotion into your brand—it’s where you can tell stories, share helpful tips, and really bond with your patients. (more…)

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How to Create a Fantastic Mobile Experience for Your Patients [Guide]

How to Create a Fantastic Mobile Experience for Your Patients [Guide]

2019-06-21 19:00:00 | Melissa Little | healthcare marketing,lead generation,website

Are you reading this post on your smartphone? Statistically, one out of every two individuals are. And that’s exactly why your health and wellness website must be optimized for mobile in order to be competitive in your industry. Do you know if your website is mobile-friendly? (more…)

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How Ask Tia is Providing a Fresh Take on Women’s Health

How Ask Tia is Providing a Fresh Take on Women’s Health

2019-05-22 00:43:47 | Melissa Little | Women in Business,healthcare marketing

Do you remember the last time you went to the doctor? And not an urgent care or walk-in clinic, but to actually see your primary care physician face-to-face, for an appointment?

I do. (more…)

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Health & Wellness Marketing: Addressing Shifts in Consumer Behavior

Health & Wellness Marketing: Addressing Shifts in Consumer Behavior

2021-03-25 14:40:00 | Karen Cummings | healthcare marketing,wellness marketing

This last year has taught us a lot. We’ve learned how quickly everything can change. As a result, I believe we’ve learned more about ourselves and our priorities than we may have ever learned in the past. 

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The Do’s and Don’ts of Healthcare Marketing

The Do’s and Don’ts of Healthcare Marketing

2020-03-04 03:09:00 | radiantmarketing | healthcare marketing

Creating a healthcare marketing plan and budget for your practice can be a daunting task. Putting it into action? Another feat in itself.

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Tips to Record & Edit Engaging Health and Wellness Video Marketing Content

Tips to Record & Edit Engaging Health and Wellness Video Marketing Content

2023-09-21 04:33:09 | Lauren Karwoski | digital marketing tips,healthcare marketing,marketing tips,social media marketing,wellness marketing

In the world of digital marketing, video content reigns supreme. Whether you’re a health service provider or health tech company, harnessing the power of video can help you educate, engage and convert your online audiences.

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