The number one mistake that small businesses make on social media? Trying to do it all! It makes sense: there are companies who have entire teams dedicated to producing around-the-clock, multi-platform content.

If you’re just getting started or don’t have the ability to hire a full-time social media manager, then there’s no reason for you to have a presence on every single social media platform. Chances are, having 20 lackluster profiles will do a disservice to your brand, when 1 or 2 accounts would be a huge bonus. The key in nailing social media for small business is deciding where to share. (more…)