Healthcare Branding, Lead Generation & Sales Enablement
Have you ever put hours into designing a beautiful e-newsletter only to have a dismal email open rate? No doubt that’s frustrating. But you’re not alone.
Email marketing is an incredibly powerful tool. You can reach your entire audience with the click of a button. What could be better than that?
Without a good strategy in place, email marketing can feel like a real chore. If you’re a small business owner or an overworked digital marketer, it’s easy for this task to take a back burner or go underutilized. That being said, email marketing remains an essential tool in our digital world, and can have a huge impact when used correctly. (more…)
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”– David Newman
Since it’s invention in 1972 (yep, older than you might think!), electronically sending messages from one computer to another has evolved into an incredibly valuable and common marketing tool. Thanks to email, marketers can now seamlessly transform databases of leads into interested and dedicated customers and brand advocates. With email, you can personally reach out to each human in your database and provide them with creative, relevant, fun, or interesting content. It’s a magical marketing phenomenon! (more…)
We’ve all heard that you shouldn’t judge a book by its cover. But when it comes to email, no one has a problem doing just that. So much so, that 33% of email recipients decide to open an email or not entirely based on the subject line. That’s why it is so critical to craft compelling subject lines that make people click through. (more…)
We’ve all been there before. Your phone buzzes with another email notification and you realize your inbox is overflowing with messages after a few days offline. Most likely you will take a few minutes to delete any messages that don’t capture your attention or inspire you to engage, often without even opening them.
Email marketing has been around since the dawn of time – or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to consumers – and it worked. At least, it worked until the sheer volume of marketing emails clogging inboxes caused customers to stop listening.
Email is the OG digital marketing tactic. And although some marketers will argue that volume has caused consumers to stop listening, you shouldn’t count it out. The truth is that good emails still get opened, read and clicked on. It’s just that most emails aren’t all that great. (more…)
June saw some major changes in the digital marketing world. Social media platforms made updates, email marketing services aimed to be even more effective, and advertising online might have just become a little bit more difficult.
You’re spending valuable time creating content for your emails. Each time your team sits down to craft some captivating content for your communications with prospects or customers, you are envisioning a certain outcome. Whether they are newsletters or sales emails, you want to be eliciting some sort of response or engagement. But are you seeing a return on the investment you’re making in your email marketing? (more…)
