The Psychology of Color in Wellness Branding and Design
In the kaleidoscope of health and wellness, where every shade promises vitality and vigor, your brand can stand as a beacon of health, hope and well-being.
Your brand is not just a name, a logo, or a product; it’s a promise, an invitation, and a path to a healthier, happier life.
But, the art of wellness branding is more than just words and colors —it’s about tapping into human emotions and our hardwired reasons for motivation and making change.
In this blog, we’ll break down the power of color, and share with you the fascinating psychological responses to colors, and how using the right (or wrong) colors can impact your wellness brand.
How to Increase Word-Of-Mouth Referrals
Research shows that 92% of people trust referrals from people they know. How can your brand tap into this valuable resource? Read more here!
How Being a Digital Nomad Transformed Me into a Better Marketer
Curious about what it takes to be a digital nomad? Is the stress of travel and threat of distractions really worth it? Or can it teach you some fundamentals about who you are and what you bring to the table in your profession? Radiant’s Content Strategist Lauren Karkowski shares her experience below!
[How-To Guide] Create Helpful Content for Google
The Google Helpful Content update may be throwing your website through the ringer. Here are tips to help you work with Google’s newest update.
Succeeding in 2023: Crafting a Strong Marketing Strategy
Consider 2023 a clean slate. When it comes to marketing, let’s leave behind any doubts, learn from any past failures, and break free from any previous struggles. Get ready to succeed this year!
Great Entrepreneurs Are Creative Thinkers
“Creativity requires the courage to let go of certainties.”—Erich Fromm
One of the most crucial elements of entrepreneurship is not being hard-working, passionate, disciplined or smart. What is the most important quality an entrepreneur should possess? Creativity.
Creativity is the fuel for the entrepreneurial fire. Every project, every business will begin with an idea—that creative spark. (more…)
4 Steps to Crush Creative Burnout
“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein
3 Emotional Triggers That Convert Your Leads into Customers
Are you hoping to generate more customers who are excited about your brand and the products you’re selling? While it’s true that there is no instant recipe for success, it’s a lot easier than you think to capture leads who love your brand and convert them into customers. The solution is simple: you have to implement emotional triggers in your marketing that will excite consumers and move them to click that elusive purchase button. (more…)