Healthcare Branding, Lead Generation & Sales Enablement
As an entrepreneur, there are many skills you must possess. From business development to accounting, there are dozens of skills necessary to build a successful company. And if your business leverages technology, learning to code should be added to your list of skills needed for success.
If you haven’t heard of Pokémon GO by now, you most likely haven’t stepped foot outside of your house in a few months. The game has taken the world by storm, satisfying the dreams of every 90’s kid and reigniting new the passion to “catch ‘em all” in a new generation of Pokémon masters.
The world of digital marketing is constantly evolving. What was once a major marketing trend a few months ago, could very well be obsolete by now. With so much information available to us in seconds, it can be difficult to determine what’s fact and what’s fiction. And when things are changing so rapidly, as they do in marketing, it can be even harder to tell.
“He who has a why can endure any how.” – Frederick Nietzsche
I bet you clicked on this article for a number of reasons. Maybe you need that extra push to make the move from talking to doing. Or maybe you need some inspiration for professional growth. (more…)
There are some things in the business world that, once you’ve been around the block a time or two, just start to come naturally. Proper business meeting etiquette is one of those things. Unfortunately, many of these “natural” pieces of business don’t feel natural at all when you are just starting out – and if you never learn the tricks of the trade, then you run the risk of creating bad habits that will cost you business connections down the line. (more…)
Market research is important for just about every business—small businesses and big brands alike. Whether you’re considering launching a new product or service, rebranding your business, or trying to better understand your audience, market research should be step one.
Karen Cummings, founder of Radiant Marketing, provides strategic marketing solutions for small businesses. She is passionate about creatively designing and implementing marketing strategies that build awareness and drive propsects, leads and customers for small businesses.
We know public speaking is not everyone’s favorite topic, but that doesn’t mean that it doesn’t need to be talked about. Yes, public speaking can be terrifying. If you are someone that freezes up in front of the mic, you’re not alone. Whether it’s 10 people or 10,000 people, public speaking can be nerve-wracking. But we think we have a few public speaking tips up our sleeve that can help you. (more…)
Cause marketing is big. Brands as diverse as Gucci, Dove and KFC are jumping on the bandwagon. What is cause marketing? The principles of cause marketing refer to aligning a brand with a cause to produce profitable and societal benefits for both parties. Some of the mutual benefits may include social value, increased connection with the public, profit and the communication of shared value.
