Tag: brand experience

Posted on

The Psychology of Color in Wellness Branding and Design

The Psychology of Color in Wellness Branding and Design

2023-11-01 02:07:43 | Lauren Karwoski | brand experience,creative ideas,marketing strategy,marketing tips,small business marketing,social media marketing

In the kaleidoscope of health and wellness, where every shade promises vitality and vigor, your brand can stand as a beacon of health, hope and well-being.

Your brand is not just a name, a logo, or a product; it’s a promise, an invitation, and a path to a healthier, happier life.

But, the art of wellness branding is more than just words and colors —it’s about tapping into human emotions and our hardwired reasons for motivation and making change.

In this blog, we’ll break down the power of color, and share with you the fascinating psychological responses to colors, and how using the right (or wrong) colors can impact your wellness brand.

(more…)

Posted on

4 Important Factors for a Positive Customer Service Experience

4 Important Factors for a Positive Customer Service Experience

2020-04-23 23:00:00 | Karen Cummings | brand experience,small business marketing

When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It’s a nice feeling to be ‘taken care of’ in this sense. As a consumer, we have so many choices when it comes to where we spend our money, that it’s nice to know the businesses we’re choosing to buy from appreciate that. An attentive, positive customer experience is the best way for a brand to do demonstrate this.

(more…)

Posted on

Radiant Team Attends The 2023 Meta Agency Summit

Radiant Team Attends The 2023 Meta Agency Summit

2023-11-15 19:38:20 | Lauren Karwoski | brand experience,creative ideas,marketing strategy,marketing tips,small business marketing,social media marketing

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. We understand this, which is why we constantly seek opportunities to learn, grow, and bring innovative strategies to our clients.

Recently, two of our team members, Lauren, our Content Strategist, and Tess, our Marketing Assistant, attended the Meta Agency Summit, a global virtual event designed to empower agencies with the latest insights and strategies to elevate performance marketing in the Meta technologies era.

(more…)