Make the Most of Instagram’s Marketing Power
There are more than 500 million active Instagram users sharing more than 95 million photos and videos on the app each and every day.
Do those numbers boggle your mind a bit? You’re not alone. The most important thing to know about Instagram is that, no matter who your audience is, they’re probably already tuned into Instagram. So if your audience is already there, what can you do to help your business stand out amongst the literal millions of photos being posted each day?
3 Ways to Get the Most Out of Instagram
Share Beautiful Things
Instagram is a visual app. So it makes sense that, in order to succeed on the platform, you need to be sharing aesthetically pleasing content. And yet too many marketers fall into a trap of trying to push their Instagram audience into their funnel. They lose sight of why their audience is so engaged on the app to begin with: because they want to see beautiful, interesting, and thought-provoking things.
On Instagram, the key to success comes from striking a balance between sales and beauty by combining striking graphics with a piece of sharable content, like an inspiring quote or a practical tip related to the product or service that your business offers.
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Use Hashtags Effectively
Take advantage of trending hashtags on Instagram. It’s important to monitor what’s popular and what people are talking about online – and to insert your business into the conversation whenever it makes strategic sense to do so. This tip comes with a caveat however – it’s crucial that you never (we mean never!) spam hashtags that aren’t relevant to you brand. Using irrelevant hashtags will make your business look unprofessional and diminish how your followers feel about engaging with you online.
Listen To What Your Followers Are Saying
On a similar note, it’s important to always keep tabs on what your followers are talking about. When you know what your followers are interested in, you can hack Instagram’s algorithm in your favor. That’s because Instagram favors showing content to people that is highly relevant to their interests. By keeping up with what your followers are talking about, you can ensure that you create content that is more likely to show up higher in their feeds.