Instagram Instants: Should Your Business Actually Care?
June 15, 2026
I was scrolling Instagram this week and had the same thought many marketers probably had:
“Oh great. Another new feature.”
But this one caught my attention…
Instants is Instagram’s Newest Feature
THE BIG DOSE
Instagram recently rolled out Instants, a new feature designed to share quick, in-the-moment content with your audience.
Unlike highly produced Reels or carefully curated posts, Instants are all about what’s happening right now. Think behind-the-scenes moments, office celebrations, event days, quick wins, team culture, and the little things that make a brand feel human.
Will Instants completely change your marketing strategy? Probably not.
But they do highlight something important: social platforms continue to reward brands that actively use new features and show up consistently.
For wellness-focused businesses, Instants could be a simple way to share day-to-day moments that don’t necessarily warrant a full post like a quick look at the office, a team lunch, a treatment room setup, a client milestone, etc. Sometimes the most engaging content isn’t the most polished. It’s the most authentic.
Rapid Release
QUICK HITS
- World Cup content is STILL dominating feeds across every platform right now. Even if your business has nothing to do with sports, timely content tied to major cultural moments can be a powerful way to increase engagement.
- Love Island is officially back for the summer, and social media is already full of memes, hot takes, and viral moments. Whether you’re a fan or not, it’s a great opportunity for brands to join the conversation in a way that feels timely, relatable, and fun.
- New episodes of our podcast Market Like a Mother are streaming now on YouTube, Spotify, and Apple Podcasts!
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