How to Increase Website Traffic
There are over 1.7 billion websites in existence on the World Wide Web, with over 200,000 new sites published every single day. Learn how your website can stand out from the pack and gain more online traffic by reading on.
Frustrated with low traffic to your website?
Searching for how to increase website traffic to the website you poured your blood, sweat and tears into?
It won’t be an easy feat, but there are specific steps to follow – in a certain order – to help you drive more visitors to your website.
First, let us put something into perspective for you. There are over 1.7 billion websites in existence on the World Wide Web, with over 200,000 new sites published every single day.
This means in order to stand out in a vast sea of content (and get more traffic to your website), you truly need to implement effective strategies.
We’ve created a guide to help you increase traffic and reach a wider audience with seven straightforward steps. Follow these steps to enhance your online visibility, engagement, and ultimately, your brand’s success.
Step 1: Set Your Baselines (How is Your Website Performing?)
Before you start driving more traffic to your website, it’s important to ensure your site is performing properly.
A slow-loading or poorly designed website can deter visitors and hinder your traffic growth. Ensure your website is responsive, intuitive, and easy to navigate across different devices including mobile. Analyzing on-site behaviors with tools like Google Analytics or HotJar can provide the data you need to make smart decisions.
Setup a recurring reminder to regularly test and analyze your website’s performance to identify and resolve any issues that may affect user experience.
Step 2: Optimize Your On-Page Content
When in doubt… start with SEO! The impacts of a well-optimized website page or blog post can be powerful and long-lasting (reducing your reliance on paid ads!).
Once you understand your audience needs, solution seeking behaviors and commonly used language to describe and explain your solutions, do some keyword analysis.
Which of these needs, behaviors or terms are searches that a high volume of people do on a regular basis? Is there a high likelihood you could rank for them (i.e. they have a low competitor score)? Using tools like Moz and Google Keyword Planner can help you uncover these answers.
Next, identify which pages of your website are most aligned with those target terms. Optimize the page’s content, meta data and image alt text to round out the content and show Google that you’ve got this topic covered.
Pro Tip: Develop a solid internal linking structure, optimize the page loading speed, and ensure your website is mobile-friendly.
Taking these steps increases the likelihood of appearing in search engine results and attracting targeted visitors.
Step 3: Write Helpful and Engaging Content
Sounds obvious, right? But sometimes we can get carried away by the idea of producing content consistently, rather than focusing on quality content (posted less frequently if necessary).
Creating high-quality, original content is a powerful way to get more traffic to your website. Sharing helpful and entertaining content such as blogs that address their needs, answer their questions, or solve their problems will help your site rank higher on Google thanks to the Google Helpful Content Update.
“The quality and consistency of the content on your website can really make or break the likelihood that those who navigate to your site stay and return. This engagement, in turn, can influence your rankings by showing Google that you are a high-quality, reputable site that users want to learn from” recommends our Content Strategist, Lauren.
By consistently producing valuable content, you can establish yourself as an authority in your niche and attract a loyal following.
Step 4: Leverage Your Social Media
If you’ve established your brand’s presence on social media… use it!
Leveraging social media platforms is an excellent way to promote your website and reach a wider audience. Regularly share your content, engage with your followers, and participate in relevant conversations.
Don’t forget to use strong “call-to-action” in your posts to drive your followers from your social channels to your website. You can also use social media advertising to target specific demographics and drive traffic directly to your website.
Step 5: Utilize Email Marketing
Building an email list enables you to maintain direct contact with your audience and drive consistent traffic to your website.
Offer valuable incentives, such as exclusive content or discounts, in exchange for visitors subscribing to your mailing list. Send regular newsletters or updates that provide valuable information and encourage recipients to visit your website for more.
Pro Tip: Add personalization to your emails and segment your audience for better targeting and engagement.
Step 6: Invest in Online Advertising Services
Consider investing in online advertising to supplement your organic efforts and generate immediate traffic to your website.
Platforms like Google Ads and social media advertising provide targeted options to reach specific audiences. These services will allow you to create compelling ads with a clear call-to-action that entices users to visit your website.
Monitor and analyze your ad performance to optimize your campaigns and achieve better results over time.
Pro Tip: Be wary of low-quality visits! Paid ads are notorious for driving visitors who hop on and off your site. Tune into the onsite engagement to make sure your ads are driving visitors who are engaged with your content (and not negatively impacting your search visibility).
Step 7: Reach New Audiences with Influencers in Your Niche
Collaborating with influencers or notable experts in your brand’s niche or field is a great way to expand your reach. This will allow your brand to be exposed to their followers, attracting new visitors to your website. Of course, it’s important to choose partners whose audience aligns with your target demographic for maximum impact. Check out our guide on influencer marketing for guidance on implementing this powerful strategy.
The ‘How to Get More Traffic’ Recap!
While increasing traffic to your website requires a multi-faceted approach combining effective SEO, engaging content creation, strategic marketing, and a focus on user experience. But remember, consistency and continuous improvement are key.
Elevate Your Marketing with Radiant
Bring possibilities to life with our team of experienced marketing strategists and subject matter experts. At Radiant Marketing, we have years of experience helping brands generate high-quality leads and drive website traffic by creating engaging, original content tailored to their audience.
Schedule a Discovery Call with us today to learn how we can help you achieve all of your marketing goals.
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