In the fast-paced world of social media, going viral on TikTok might seem like a matter of luck. But let me tell you, virality isn’t a fluke; it’s about creating content that truly resonates with your audience.

To make an impact, you need to offer value, entertain, and educate—captivating your viewers from the get-go and using the right hashtags. But we all know this, right? So, what’s the real secret sauce to going viral? What are 99% of content creators missing?

The unfortunate truth is that the secret sauce isn’t always rooted in timeless principles. Instead, it consists of tactics that can change daily, sometimes even hourly. To help you stay ahead, I’m sharing the latest strategies that have helped our videos go viral. Implement these techniques now, and you could experience the same success!

1. Record Voiceovers + Add Native Captions 

Use each platform’s built-in tools to add voiceovers and captions directly to your videos. By doing so, you not only enhance accessibility but also help the platform understand your content better. This leads to improved reach and engagement!

2. Leverage Platform Search Bars for Keyword Research

Take advantage of the search functionality on each platform to uncover popular and relevant search terms. Aim for keywords that have enough traction to be effective but aren’t so saturated that your content gets lost. Incorporate these search queries into your videos and captions to boost visibility.

3. Incorporate Hidden Keywords

During editing, strategically place related keywords and phrases on-screen, then drag them off-screen. This method increases visibility without cluttering your video’s visual appeal, allowing you to maintain a clean and engaging aesthetic.

4. Create Compelling Thumbnails

Your thumbnail is often the first impression viewers have of your video, so make it count! Design eye-catching thumbnails that accurately represent your content. Choose an appealing frame from the video and add a catchy title using the platform’s text overlay feature. A captivating thumbnail can significantly enhance click-through rates (CTRs).

By following these tips, you can enhance your video’s discoverability and engagement, making a bigger impact in the crowded world of social media.

“The key to going viral is not just about creativity; it’s about strategy. Be intentional with your content and watch the magic happen!” — Lauren Karwoski

Your ‘Video to Viral’ Setup to Go Viral on TikTok

Ready to elevate your content creation game? Build your best-in-class in-office studio with our recommended ‘Video to Viral’ setup from Radiant Marketing>. We’ve got everything you need to succeed—without breaking the bank!

By implementing these strategies and setting up a well-equipped studio, you’re on the right path to turning your videos into viral sensations.

Ready to take your content to the next level? Schedule a Discovery Call with us today!