Did you know that we’re faced with 35,000 decisions on a daily basis?!

This encompasses a vast range of decisions – from significant life decisions to seemingly trivial ones. But in contrast to only a few centuries ago, it’s a dramatic shift.

We’re living in a world with:

• Technology saturation
• Consumer abundance
• Information overload
• Complex lifestyles
• Personalization and customization

No wonder we feel exhausted by the end of the day! Decision fatigue is real, draining the mental energy you need for truly impactful work. 

Yet, we have the power to dramatically reduce this load.

My challenge to you this week: Identify and eliminate at least 100 decisions from your daily routine to optimize your mental bandwidth. Here are some ideas for ways to simplify your marketing:

• Define your key metrics upfront to simplify evaluation
• Develop a strong brand style guide to simplify creative decisions, and create a library of approved visual assets and copy snippets including quotes and stats
• Simplify your content – focus on a core set of content pillars, standardize formats, batch content creation and repurpose existing content
• Prioritize and focus on 2-3 of your most effective marketing channels, and go for quality over quantity!
• Automate as much as you can (e.g. social posts, emails, report delivery, etc) and utilize integrations to reduce manual work

P.S. I asked Gemini for additional ideas on reducing decisions in everyday life. She came back with some boring suggestions – so I told her to try harder 😆. Here are some of the fun ideas she gave me!

“Default Mode” for Non-Essential Purchases:

• The “One In, One Out” Rule (Applied Broadly): Not just for clothes, but for anything you bring into your home (books, gadgets, kitchenware). If something new comes in, something similar must go out. This reduces clutter and future decisions about storage and excess.
• Pre-Determined “No-Buy” Categories: Designate certain categories of items (e.g., decorative trinkets, new coffee mugs, another pair of black shoes) as “no-buy” zones for a set period. This removes the constant internal debate about purchasing.
• Subscription Box for a “Surprise Me” Element: For things like coffee, snacks, or even pet supplies, let a curated subscription service make the choices for you, reducing daily selection fatigue for those items.

Automated Personal Logistics & Information Flow:

• The “Information Diet” Calendar Block: Dedicate a specific, limited time slot each day (e.g., 15 minutes) for processing emails, news, and social media. Outside of this, avoid actively seeking out new information.
• “Reverse Planning” Your Weekends: Instead of starting with a blank slate and deciding what to do, pre-book one or two “anchor” activities or commitments you truly enjoy, then leave the rest of the time unstructured, giving yourself permission to just be.
• Designated “Decision-Making Time”: Set aside a specific block of time (e.g., 30 minutes on Sunday evening) to make all your low-stakes decisions for the upcoming week (what to wear, what to pack, what small tasks to tackle). Once that time is up, no more deliberating.

Intentional “Choice Eliminators”:

• The “Question Filter”: Before making any decision, ask yourself: “Will this truly matter in a week? A month? A year?” If the answer is “no,” try to make the quickest, “good enough” choice.
• “Delegation by Default” (Personal): Identify tasks you regularly do that others (family members, virtual assistants, online services) could handle. Make delegation your first thought for these, rather than doing them yourself.
• “The No-Comparison Rule” for Purchases: Once you’ve decided on a purchase (e.g., a new appliance, a software subscription), actively stop looking at alternatives or reading more reviews. Trust your initial decision and move on.
• “Limited Options” for Daily Choices: For things like snacks, background music, or TV shows, limit your immediate options to a pre-selected small list (e.g., “Today’s snack options are apples or almonds”). This short-circuits endless scrolling or rummaging.

Mindset & Energy Management:

• “Energy-Based Scheduling”: Schedule your most complex decisions and mentally demanding tasks for when you have the most energy (e.g., morning). Relegate routine or low-stakes tasks to times when you know your decision-making capacity will be lower.
• “The Pause and Breathe” Rule: Before making any non-urgent decision, take three deep breaths. This small pause can create a micro-break from fatigue and help you choose more mindfully.
• Embrace “Good Enough”: Actively practice accepting “good enough” solutions for non-critical decisions. The pursuit of “perfect” often leads to paralysis by analysis.

Ready to reclaim your mental energy and simplify your marketing strategy? At Radiant, we specialize in helping brands cut through the noise and focus on what truly moves the needle. Schedule a Discovery Call with us today, and let’s find the smart solutions that will lighten your decision load and amplify your impact.