What Do Your Email Open Rates & Click Rates Tell You?
You’re spending valuable time creating content for your emails. Each time your team sits down to craft some captivating content for your communications with prospects or customers, you are envisioning a certain outcome. Whether they are newsletters or sales emails, you want to be eliciting some sort of response or engagement. But are you seeing a return on the investment you’re making in your email marketing? (more…)