Are You Making These 3 Lead Generation Marketing Mistakes?
Leads are a valuable part of your sales strategy, because they are people who have expressed an interest in your business. They’ve given you their information, and opened the door to a mutually beneficial relationship.
But lead generation can be tricky. Some marketers struggle to generate enough leads to help their sales team be successful. Others fail to generate quality leads, and bad leads can be difficult to convert into paying customers. And some businesses just have no idea where their leads are coming from, which means that they are just throwing resources into the air hoping for the best. Sometimes that works, but most of the time it doesn’t.
We know that lead generation can be tough for new entrepreneurs, so we’re showing you how to fix the top three lead generation marketing mistakes that might be killing your business.
You Don’t Know Your Audience
If you don’t know the desires and needs of your audience, it is almost impossible to create content that will attract them to your business. It is important to research your audience and to effectively apply this knowledge to create content that solves their problems, delights them, and peaks their curiosity. For an in-depth guide to researching your audience, we love this article from Forbes.
You Aren’t Using the Buyer’s Journey
The buyer’s journey is the process that consumers go through when they are preparing to purchase a new product or service. It is the method through which they (subconsciously and consciously) become aware of your business, evaluate it, and make a purchase decision.
When we’re talking about lead generation, it is important to create content that appeals to your audience at all stages in the buyer’s journey. You should teach and nurture your leads throughout this process. If your offerings only entice your audience when they are ready to make a purchase, then you are missing out on the potential to generate more leads and close more sales. If you’re in need of ideas for lead generation content, check out this blog post from HubSpot.
You’re Not Asking For Anything
When it comes to lead generation, we think that this is one of the worst mistakes you can make. If you are creating content that appeals to your audience at all stages of their decision-making process, but you still aren’t seeing results – this could be your mistake. If you don’t ask your leads for anything, then you definitely won’t get it. Make sure to include a call to action with all of your content – if your offer is strong enough, your audience will provide you with the information that you are asking for.
At Radiant Marketing, we help small businesses put marketing strategy into practice. If you’re just getting started, learn how to engage your audience today.