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4 Eye-Catching Subject Lines to Catapult Your Email Open Rates
We’ve all heard that you shouldn’t judge a book by its cover. But when it comes to email, no one has a problem doing just that. So much so, that 33% of email recipients decide to open an email or not entirely based on the subject line. That’s why it is so critical to craft compelling subject lines that make people click through.
We’re all bombarded with emails. How many emails do you have in your inbox right now? 100? 800? People are inundated with boatloads of emails day after day. Which makes the chances of your email being ignored pretty high. According to the Radicati Group’s study, the average business user gets over 120 email each day, with almost half of them never opened.
The first thing I do every morning when I wake up is reach for my phone and check my emails (this is bad I know). You quickly scan through and delete all of those unimportant emails so that when you settle in for the day at your desk there is a fresh inbox awaiting your morning hustle. But, if I see a subject line that pops, I tend to read that email immediately. Ah, the power of email. Email marketing is an extraordinary way to engage, connect with and convert your audience.
So how do we cut through all that noise and the crazy amounts of SMAP that hit your prospects’ inboxes every single day? Let’s get right into it.
Asking a question in your subject line will really step up your email open rates since they get the reader to think about how the subject matter applies to their own life. Ask a question that resonate with the reader’s pain points or interests. Here are a couple examples:
We all enjoy fun surprises, so increase your email open rates with a shocking or strange subject line that can pique curiosity or make someone chuckle. Controversy can sell and it most certainly grabs attention. But tread carefully. The shock, strange or controversy strategy requires a solid understanding of your audience’s tastes and perceptions. Here are some subject line examples to leave a small curiosity gap or that say something so out of left field we want to learn more:
If your subject line makes your audience laugh, the will just have to open it! A thoughtfully funny subject line requires a bit more thought and creativity, but can really pay off in terms of your email open rates. Here are some subject lines that can tickle their funny bone:
This may seem like a boring tip to increase your email open rates, but using numbers in the subject lines helps set people’s expectations and provide a structure for the content of your email. Using a subject line like “8 Reasons to Read This Email” will pique the reader’s curiosity and sets your subject lien apart in a vast sea of words. Lots of emails have vague statements in their subject lines. Numbers demonstrate a clear and straightforward message about what you are offering and provides some serious value to the reader. Here are some subject line examples using numbers:
If you want to increase your email open rates, craft subject lines that your readers simply can’t resist. Need some more inspiration, check out Respona’s email subject line templates!
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Examples of subject lines from:
https://www.drip.com/blog/marketing-automation/email-subject-line-formulas
https://unbounce.com/email-marketing/eye-catching-email-subject-lines/
https://www.campaignmonitor.com/blog/email-marketing/2014/09/subject-line-formulas/
https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/
https://www.wordstream.com/blog/ws/2014/03/31/email-subject-lines