3 Emotional Triggers That Convert Your Leads into Customers

3 Emotional Triggers That Convert Your Leads into Customers

2017-01-26 13:00:00 | radiantmarketing | building your brand,creative ideas,inspiration

Are you hoping to generate more customers who are excited about your brand and the products you’re selling? While it’s true that there is no instant recipe for success, it’s a lot easier than you think to capture leads who love your brand and convert them into customers. The solution is simple: you have to implement emotional triggers in your marketing that will excite consumers and move them to click that elusive purchase button.

3 Emotional Triggers That Get People Talking About Your Brand

So what kind of emotional triggers are we talking about? Well, the truth is that there is an entire world of options – but to simplify it for you, here are our top 3 recommendations for emotional triggers that will get you the results you’re looking for.


It sounds simple, but we all want to belong. So much so, in fact, that some psychologists claim that the need to belong is the driving force in the majority of human behavior. Human nature dictates that we all want to be a part of a group. This is great news for marketers, who can appeal to this desire in order to inspire consumers. When they purchase your product, they become a part of your family.


Alright, this one isn’t nearly as warm and fuzzy as a sense of belonging – but it’s definitely just as effective (if not more so). Appealing to your leads’ guilt is a sure-fire way to evoke an emotional response and inspire a purchase. Guilt is a tricky emotion to trigger, because you don’t want your consumers to associate negative feelings with your brand – but when done correctly, it can be the most effective emotional trigger for getting results.

Want to learn more about how your customers make purchasing decisions? Read our blog to learn about the Customer Lifecycle!


Trust is one of the biggest trends in emotional marketing this year. Think of all the brands you know who have positioned themselves as honest, wholesome, and pure. We get why this one is so successful: trust makes your consumers feel good about your brand and allows them to feel good about themselves whenever they make a purchase. This kind of positive, feel-good message is timeless and we are sure that the emphasis on trust is here to stay.